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University of Manchester: Digital Marketing
| Institution | University of Manchester |
|---|---|
| Department | Alliance Manchester Business School |
| Web | https://www.manchester.ac.uk |
| pgadmissions.ambs@manchester.ac.uk | |
| Telephone | +44 (0)161 306 1339 |
| Study type | Taught |
MSc
Summary
The MSc Digital Marketing programme at the University of Manchester offers a practical, future-facing education designed to prepare students for success in today’s dynamic marketing landscape.
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Combining academic insight with hands-on experience, the programme helps students build the knowledge, confidence, and critical thinking needed to navigate a fast-evolving digital world.
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A key feature of the programme is its emphasis on live projects, giving students the opportunity to apply their learning to real-world challenges.
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Students also benefit from a supportive and inclusive environment, with space to reflect, collaborate, and grow — both professionally and personally.
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Throughout the course, students develop a strong foundation in digital marketing, exploring a variety of approaches, tools, and strategies.
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Graduates are well prepared for a range of roles across agency, in-house, and freelance settings — from digital strategy and campaign planning to data and customer-focused roles.
Whether you're looking to start or accelerate your career, this programme offers the tools and experience to help you succeed.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent. When assessing your academic record, we take into account your grade average, position in class and the standing of the institution where you studied your qualification. |
| Location | Main Site University Recruitment And Adm Oxford Road Manchester M13 9PL |
Summary
MSc Digital Marketing gives you exposure to this dynamically changing marketing environment, provides you with a strategic understanding of relevant marketing processes, tools and tactics, and helps you to navigate various challenges by providing you with unique analytical and problem-solving skills developed in an inter-disciplinary context. Enriched with expert insights from the most recent cutting-edge research, the programme will help you to provide innovative solutions and sophisticated justification for any type of marketing decision you are faced with.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent. When assessing your academic record, we take into account your grade average, position in class and the standing of the institution where you studied your qualification. |
| Location | Main Site University Recruitment And Adm Oxford Road Manchester M13 9PL |
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