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University of Liverpool: Digital Marketing Online
| Institution | University of Liverpool |
|---|---|
| Department | Online View department profile |
| Web | https://online.liverpool.ac.uk/ |
| enquries@study-online.liverpool.ac.uk | |
| Telephone | +44 (0)151 318 4475 |
| Study type | Taught |
Summary
Gain the specialist knowledge and professional skills to become a digital marketing professional operating within the evolving business environment with this fully online, part-time Digital Marketing MSc from the University of Liverpool.
Digital marketing has revolutionised the global business landscape, reinvigorating marketing processes and creating an exciting, fast paced and competitive marketing environment. This programme explores the role of digital marketing alongside existing marketing concepts and theories and considers how these functions within the wider organisational strategy. The curriculum explores the essential aspects of digital marketing including consumer behaviour, digital communications, social medial marketing, and branding, and underpins this by enhancing your core business skills and understanding, including leadership, data and financial management, business ethics and sustainability, tailoring them to meet the needs of digital marketing practice.
This programme has been developed by leading academics in the University of Liverpool’s AACSB, AMBA and EQUIS accredited Management School.
Sponsorship info
An Executive Scholarship of 15% is available for our January 2026 intake.
A UK Scholarship of 20% is available for students residing in the United Kingdom, who enrol on the January 2026 intake of our full master’s awards.
International students residing in specific regions outside the UK may be eligible for a Regional Scholarship of up to 20%.
A separate application form is not required for a scholarship, as it will be applied once you have received your official offer letter. Please note, scholarships cannot be combined but can be used alongside our Up-front Payment Discount.
MSc
| Level | NFQ Level 7 |
|---|---|
| Entry requirements | All applications will be considered on a case-by-case basis. If you want to discuss your previous qualifications and experience before applying, please contact us now via LiveChat. Applicants should possess either: • A minimum of a 2:2 class degree in any subject, equivalent to a UK bachelor’s degree; or All applicants must provide evidence that they have an English language ability equivalent to an IELTS (academic) score of 6.5. If you don’t have an IELTS or equivalent certificate, you can take our free online English test to assess your proficiency. You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in a majority English-speaking country. |
Fees
| 17357 £ for 2025/2026 |
About us
This year the University of Liverpool is celebrating 25 years in online learning. We are recognised as one of Europe’s leading providers of wholly online postgraduate degrees. All our programmes are designed for online delivery, and our state-of-the-art learning platform encourages collaboration with fellow professionals from around the world.
Why study online with Liverpool?
- The University of Liverpool has climbed 18 places to rank 147th in the QS World University Rankings 2026, securing a spot among the top 150 universities worldwide.
- We achieved Gold in the Times Higher Education (THE) Online Learning …
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