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University of Liverpool: Digital Marketing Online

Institution University of Liverpool
Department Online
Web https://www.liverpool.ac.uk/
Email enquries@study-online.liverpool.ac.uk
Telephone +44 (0)151 318 4475
Study type Taught

Summary

Gain the specialist knowledge and professional skills to become a digital marketing professional operating within the evolving business environment with this fully online, part-time Digital Marketing MSc from the University of Liverpool.

Digital marketing has revolutionised the global business landscape, reinvigorating marketing processes and creating an exciting, fast paced and competitive marketing environment. This programme explores the role of digital marketing alongside existing marketing concepts and theories and considers how these functions within the wider organisational strategy. The curriculum explores the essential aspects of digital marketing including consumer behaviour, digital communications, social medial marketing, and branding, and underpins this by enhancing your core business skills and understanding, including leadership, data and financial management, business ethics and sustainability, tailoring them to meet the needs of digital marketing practice.

This programme has been developed by leading academics in the University of Liverpool’s AACSB, AMBA and EQUIS accredited Management School.

Sponsorship info

An Executive Scholarship of 15% is available for our January 2026 intake.

A UK Scholarship of 20% is available for students residing in the United Kingdom, who enrol on the January 2026 intake of our full master’s awards.

International students residing in specific regions outside the UK may be eligible for a Regional Scholarship of up to 20%.

A separate application form is not required for a scholarship, as it will be applied once you have received your official offer letter. Please note, scholarships cannot be combined but can be used alongside our Up-front Payment Discount.

MSc

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