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University of Leicester: Media and Public Relations
| Institution | University of Leicester View institution profile |
|---|---|
| Department | Media and Communication and Sociology |
| Web | le.ac.uk/study/postgraduates |
| Study type | Taught |
MA
Summary
This is for you if... you want the flexibility of studying by distance learning whilst gaining a critical understanding of the practices and outcomes of public relations within the context of rapidly changing media environments.
This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development. The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations (PR) by examining the structure of the PR sector and offering insights into the way in which the industry works.
The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for investigating this rapidly changing profession. You will evaluate classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives. This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.
One of the great strengths of this course is that you will be taught by lecturers and support tutors who combine specialist knowledge of theory and research methods with experience of the public relations sector and its working practices. The University of Leicester is a partner of the UK Public Relations and Communications Association (PRCA) which means you will enjoy many benefits including:
-
free membership of the PRCA
-
unlimited free access to PRCA online training courses
-
access to a range of networking events, work placements and graduate schemes
| study@le.ac.uk | |
| Telephone | 0116 2525281 |
| Level | RQF Level 7 |
| Entry requirements | A first or second class honours degree in a relevant subject, or equivalent professional qualification. We can give special consideration to you if you have significant work experience in a relevant field. Such candidates may, for example, be asked to complete an entry assessment (typically an essay) so as to demonstrate their readiness for postgraduate study. Clear guidance will be provided on assessment criteria. |
Summary
The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations by examining the structure of the PR sector and offering insights into the way in which the industry works.
The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analysing this rapidly changing profession.
You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives.
This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.
One of the great strengths of this course is that you will be taught by lecturers and support tutors who combine specialist knowledge of theory and research methods with experience of the public relations sector and its working practices.
The University of Leicester is a partner of the UK Public Relations and Communications Association (PRCA) which means you will enjoy many benefits including: free membership of the PRCA; unlimited free access to PRCA online training courses; and access to a range of networking events, work placements and graduate schemes.
This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development or equip you to pursue academic study at research degree level.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2:1 degree in a relevant subject, or equivalent professional qualification. We can give special consideration to you if you have significant work experience in a relevant field. IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard. |
| Location | Main Site University Road Leicester LE1 7RH |
Summary
This is for you if... you want the flexibility of studying by distance learning whilst gaining a critical understanding of the practices and outcomes of public relations within the context of rapidly changing media environments.
This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development. The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations (PR) by examining the structure of the PR sector and offering insights into the way in which the industry works.
The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for investigating this rapidly changing profession. You will evaluate classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives. This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.
One of the great strengths of this course is that you will be taught by lecturers and support tutors who combine specialist knowledge of theory and research methods with experience of the public relations sector and its working practices. The University of Leicester is a partner of the UK Public Relations and Communications Association (PRCA) which means you will enjoy many benefits including:
-
free membership of the PRCA
-
unlimited free access to PRCA online training courses
-
access to a range of networking events, work placements and graduate schemes
| study@le.ac.uk | |
| Telephone | 0116 2525281 |
| Level | RQF Level 7 |
| Entry requirements | A first or second class honours degree in a relevant subject, or equivalent professional qualification. We can give special consideration to you if you have significant work experience in a relevant field. Such candidates may, for example, be asked to complete an entry assessment (typically an essay) so as to demonstrate their readiness for postgraduate study. Clear guidance will be provided on assessment criteria. |
Summary
The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations by examining the structure of the PR sector and offering insights into the way in which the industry works.
The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analysing this rapidly changing profession.
You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives.
This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.
One of the great strengths of this course is that you will be taught by lecturers and support tutors who combine specialist knowledge of theory and research methods with experience of the public relations sector and its working practices.
The University of Leicester is a partner of the UK Public Relations and Communications Association (PRCA) which means you will enjoy many benefits including: free membership of the PRCA; unlimited free access to PRCA online training courses; and access to a range of networking events, work placements and graduate schemes.
This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development or equip you to pursue academic study at research degree level.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2:1 degree in a relevant subject, or equivalent professional qualification. We can give special consideration to you if you have significant work experience in a relevant field. IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard. |
| Location | Main Site University Road Leicester LE1 7RH |
Summary
This is for you if... you want the flexibility of studying by distance learning whilst gaining a critical understanding of the practices and outcomes of public relations within the context of rapidly changing media environments.
This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development. The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations (PR) by examining the structure of the PR sector and offering insights into the way in which the industry works.
The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for investigating this rapidly changing profession. You will evaluate classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives. This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.
One of the great strengths of this course is that you will be taught by lecturers and support tutors who combine specialist knowledge of theory and research methods with experience of the public relations sector and its working practices. The University of Leicester is a partner of the UK Public Relations and Communications Association (PRCA) which means you will enjoy many benefits including:
-
free membership of the PRCA
-
unlimited free access to PRCA online training courses
-
access to a range of networking events, work placements and graduate schemes
| study@le.ac.uk | |
| Telephone | 0116 2525281 |
| Level | RQF Level 7 |
| Entry requirements | A first or second class honours degree in a relevant subject, or equivalent professional qualification. We can give special consideration to you if you have significant work experience in a relevant field. Such candidates may, for example, be asked to complete an entry assessment (typically an essay) so as to demonstrate their readiness for postgraduate study. Clear guidance will be provided on assessment criteria. English Language Requirements: |
Summary
The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations by examining the structure of the PR sector and offering insights into the way in which the industry works.
The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analysing this rapidly changing profession.
You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives.
This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.
One of the great strengths of this course is that you will be taught by lecturers and support tutors who combine specialist knowledge of theory and research methods with experience of the public relations sector and its working practices.
The University of Leicester is a partner of the UK Public Relations and Communications Association (PRCA) which means you will enjoy many benefits including: free membership of the PRCA; unlimited free access to PRCA online training courses; and access to a range of networking events, work placements and graduate schemes.
This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development or equip you to pursue academic study at research degree level.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2:1 degree in a relevant subject, or equivalent professional qualification. We can give special consideration to you if you have significant work experience in a relevant field. IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard. |
| Location | Main Site University Road Leicester LE1 7RH |
Summary
This is for you if... you want the flexibility of studying by distance learning whilst gaining a critical understanding of the practices and outcomes of public relations within the context of rapidly changing media environments.
This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development. The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations (PR) by examining the structure of the PR sector and offering insights into the way in which the industry works.
The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for investigating this rapidly changing profession. You will evaluate classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives. This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.
One of the great strengths of this course is that you will be taught by lecturers and support tutors who combine specialist knowledge of theory and research methods with experience of the public relations sector and its working practices. The University of Leicester is a partner of the UK Public Relations and Communications Association (PRCA) which means you will enjoy many benefits including:
-
free membership of the PRCA
-
unlimited free access to PRCA online training courses
-
access to a range of networking events, work placements and graduate schemes
| study@le.ac.uk | |
| Telephone | 0116 2525281 |
| Level | RQF Level 7 |
| Entry requirements | A first or second class honours degree in a relevant subject, or equivalent professional qualification. We can give special consideration to you if you have significant work experience in a relevant field. Such candidates may, for example, be asked to complete an entry assessment (typically an essay) so as to demonstrate their readiness for postgraduate study. Clear guidance will be provided on assessment criteria. English Language Requirements: |
Summary
The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations by examining the structure of the PR sector and offering insights into the way in which the industry works.
The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analysing this rapidly changing profession.
You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives.
This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.
One of the great strengths of this course is that you will be taught by lecturers and support tutors who combine specialist knowledge of theory and research methods with experience of the public relations sector and its working practices.
The University of Leicester is a partner of the UK Public Relations and Communications Association (PRCA) which means you will enjoy many benefits including: free membership of the PRCA; unlimited free access to PRCA online training courses; and access to a range of networking events, work placements and graduate schemes.
This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development or equip you to pursue academic study at research degree level.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2:1 degree in a relevant subject, or equivalent professional qualification. We can give special consideration to you if you have significant work experience in a relevant field. IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard. |
| Location | Main Site University Road Leicester LE1 7RH |
About the University of Leicester
Why Study Here?
The University of Leicester is renowned for world-class research and teaching. Named University of the Year 2025 (Daily Mail) and shortlisted for University of the Year (Times Higher Education 2024 and The Times and Sunday Times Good University Guide 2025), it offers globally recognised degrees.
The University is celebrated for ground-breaking discoveries including genetic fingerprinting and the discovery of King Richard III. A leader in UK space research for 60+ years, it has developed instruments for six active mission – more than any UK university. Research excellence is …
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