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University of Leicester: Media and Advertising
| Institution | University of Leicester View institution profile |
|---|---|
| Department | Media and Communication and Sociology |
| Web | le.ac.uk/study/postgraduates |
| Study type | Taught |
Summary
The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies.
The course covers a range of topics, including:
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the role of advertising in media and consumer societies (history, industry and issues)
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the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.)
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the importance of researching advertising messages and campaigns using a variety of methods
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the position of advertising in the marketing toolkit available to companies
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the necessity to understand consumers' behaviour
You will also explore advertising from the standpoint of Marketing and Consumer Behaviour, and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers' decision making processes. You will gain an understanding of the creative strategies used in advertising and the use of research in relation to advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects. During the course you will also have the opportunity to hear guest speakers from the industry, who will share their valuable experiences with you.
MA
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2:1 degree in a relevant subject, or an equivalent professional qualification. We can give special consideration to applicants who have significant work experience in a relevant field. |
| Location | Main Site University Road Leicester LE1 7RH |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2:1 degree in a relevant subject, or an equivalent professional qualification. We can give special consideration to applicants who have significant work experience in a relevant field. |
| Location | Main Site University Road Leicester LE1 7RH |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2:1 degree in a relevant subject, or an equivalent professional qualification. We can give special consideration to applicants who have significant work experience in a relevant field. |
| Location | Main Site University Road Leicester LE1 7RH |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2:1 degree in a relevant subject, or an equivalent professional qualification. We can give special consideration to applicants who have significant work experience in a relevant field. |
| Location | Main Site University Road Leicester LE1 7RH |
About the University of Leicester
Why Study Here?
The University of Leicester is renowned for world-class research and teaching. Named University of the Year 2025 (Daily Mail) and shortlisted for University of the Year (Times Higher Education 2024 and The Times and Sunday Times Good University Guide 2025), it offers globally recognised degrees.
The University is celebrated for ground-breaking discoveries including genetic fingerprinting and the discovery of King Richard III. A leader in UK space research for 60+ years, it has developed instruments for six active mission – more than any UK university. Research excellence is …
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