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University of Hertfordshire: Graphic Design and Branding

Institution University of Hertfordshire
Department Art and Design
Web http://www.herts.ac.uk
Email ask@herts.ac.uk
Telephone 01707 284800
Study type Taught

Summary

MA Graphic Design and Branding sits within the PG Design programme at the School of Creative Arts. There is strong emphasis on professional practice and the real-world applications of art and design, where you will develop key research skills and gain a good understanding of the work of other practitioners in your field.

The aim of the postgraduate programme is to equip you with the skills, knowledge and understanding required to practice at an advanced level, to foster your creativity and enhance your employment opportunities. You will work alongside artists and designers who are involved with a wide variety of media and forms. Induction, seminars and social events for students and staff mean that you will be part of a friendly and supportive postgraduate community, which also includes film makers, musicians and professionals working in new media. Senior research staff and internationally renowned artists work with postgraduate students, helping you to develop original and challenging work.

Visual communication and the graphic image are increasingly important in the global information economy. On this masters degree, you will be encouraged to adopt a creative, enquiring and critical approach to the graphic image and its uses in contemporary practice.

From traditional craft processes to digital image making, exploring the graphic image and its uses, in both web based and print formats. We focus on professional practice and enterprise, helping you acquire the skills required to practice in the creative and cultural industries, and equipping you with the skills necessary to work as a freelance practitioner. Key aspects of the course also include social, political, environmental and commercial contexts of graphic design, branding and the processes by which graphic signs operate to convey meanings in various environments.

Our staff are experienced in research and professional practice, and you will also benefit from contributions from visiting designers and design professionals, as well as from involvement with our international exhibitions programme and our close links with industry partners.

MA

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