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University of Glasgow: International Strategic Marketing

Institution University of Glasgow View institution profile
Department Adam Smith Business School View department profile
Web www.gla.ac.uk/schools/business
Study type Taught

Summary

Ranked in the QS top 60, the Masters in International Strategic Marketing offers a deep dive into modern marketing principles from a global perspective. Develop critical analytical skills, gain practical experience through consultancy projects, and network with business leaders. Prepare for a dynamic career in strategic marketing with expert teaching staff and comprehensive skills development.

WHY THIS PROGRAMME - Enhance your skills with the Strategic Marketing Consultancy elective. Solve real-world client challenges and deliver practical, impactful solutions using key marketing frameworks.

  • Learn from expert teaching staff in brand management, consumer behaviour, and digital marketing, ensuring a deep understanding and application of modern marketing strategies.

  • Expand your professional network through networking events and guest lectures by business leaders, enhancing your career opportunities and industry knowledge. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.

  • Develop practical skills and theoretical knowledge to excel in strategic marketing, integrating real-world insights and innovative approaches into your professional toolkit.

  • Benefit from our personalised skills development programme, designed to balance academic learning with employability skills, helping you reach your full potential and achieve your career goals.

PROGRAMME STRUCTURE You will take eight core courses, three optional courses and submit a dissertation. You will also be given the opportunity to pursue in-company projects and carry out consultancy work and take part in business simulations.

Core courses Global Business Environment Global Consumer Behaviour Global Perspectives in Marketing Ethics International Services Marketing International Strategic Management Marketing Communications Strategies and Tactics Marketing Research Strategic Marketing Management

Optional courses Data Science for Marketing Analytics Digital Marketing Strategy (Specialist) Export Marketing International Brand Management Marketing and Emerging Markets Retail Marketing Strategic Marketing Consultancy

CAREER PROSPECTS Graduates go on to work in marketing roles in small and large companies around the world, particularly in jobs relating to brand management, advertising and public relations, marketing research, marketing consultancy, jobs associated to conventional or digital marketing.

We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.

MSc

About the Adam Smith Business School

Welcome to the Adam Smith Business School at the University of Glasgow, where history meets innovation, and you meet your future.

The University of Glasgow’s Adam Smith Business School is proud to be part of one of Europe’s top business schools, distinguished by the prestigious triple crown accreditation from AACSB, AMBA, and EQUIS, a mark of global excellence held by fewer than 1% of business schools worldwide.

Founded in 1451, the University of Glasgow is the fourth oldest university in the English-speaking world. With centuries of academic heritage, we continue to …

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