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University of Essex Online: PG Cert Global Digital Marketing
| Institution | University of Essex Online View institution profile |
|---|---|
| Department | Business and Project Management |
| Web | https://online.essex.ac.uk/ |
| enquiries@online.essex.ac.uk | |
| Telephone | +44 (0) 1206 489 358 |
| Study type | Taught |
Summary
Modern businesses are progressively selling on a global scale which presents unique opportunities but also challenges. Accordingly, it is important that marketing professionals have a firm understanding of the various digital channels that are available and how to optimise the use of these to attract customers and drive sales. This specialist short course will introduce you to a range of key marketing strategies and concepts and provide you with the practical skills required to implement these techniques.
On this PG Cert Global Digital Marketing, will build a solid grounding in different approaches to digital marketing. You will learn about the global context in which businesses operate and how to tailor marketing strategies to your consumers’ behaviour. This short course is available as a standalone qualification, but you can also use it to progress onto either the PG Dip or MSc Global Digital Marketing.
PG Cert
| Level | NFQ Level 7 |
|---|---|
| Entry requirements | At University of Essex Online, we believe that everyone should be able to access education. That is why we offer two different entry routes onto our PG Cert Global Digital Marketing, which take into account both academic and work-based experience. Our courses are taught in English so to study with us you must have an IELTS (Academic) score of 6.5 or equivalent. If you don’t hold an IELTS or equivalent qualification, you will be required to pass a free online English test to assess your proficiency. |
Fees
| 3741 GBP |
About University of Essex Online
University of Essex Online provide 100% online part-time Masters degrees and online professional courses in business, computing, education, health, law, criminology and psychology. Our students benefit from a flexible approach to learning while receiving the same dedicated support they expect from a top 25 UK university (Guardian 2025).
We’re delighted to announce that the University of Essex Online has been rated Gold in the Times Higher Education (THE) Online Learning Rankings 2024.
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