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University of East Anglia UEA: Digital Marketing
| Institution | University of East Anglia UEA View institution profile |
|---|---|
| Department | Norwich Business School |
| Web | https://www.uea.ac.uk |
| admissions@uea.ac.uk | |
| Telephone | 01603 591515 |
| Study type | Taught |
Master of Science - MSc (PG)
Summary
Overview Our newly developed MSc Digital Marketing course equips you with advanced knowledge, cutting-edge strategies, and real-world insights to thrive in today’s fast-paced digital landscape.
Through a dynamic blend of theoretical insight and hands-on experience, you’ll master AI marketing, strategic marketing management, buyer behaviour and interactive marketing, social media and digital marketing, and business research. You’ll graduate ready to leverage data-driven strategies, make informed decisions, and drive impact in a global context, with a strong focus on emerging technologies and real-world applications.
You’ll gain the skills to identify, evaluate, and implement effective digital marketing strategies whilst learning how to collaborate across diverse business areas. No prior marketing study or work experience is required, as the course introduces essential concepts before progressing to advanced topics. If you already have a marketing background, this digital marketing Master’s will challenge you to elevate your expertise and take your skills to the next level.
Over 12 months of intensive study, you’ll dive into the latest digital marketing theories, concepts, and techniques, developing strong analytical skills. You’ll tackle business challenges from a global perspective, learning from our world-class international lecturers and collaborating with a diverse, talented student community.
This course offers a strong foundation for success in digital marketing—perfect if you’re running your own business, supporting a family enterprise, or looking to accelerate your professional growth. You’ll graduate ready to make an impact on the global stage, fully equipped for a rewarding and influential career.
Disclaimer Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Bachelors degree - 2.2 or equivalent in any subject |
| Location | Main Site University of East Anglia Norwich NR4 7TJ |
Summary
Overview Our newly developed MSc Digital Marketing course equips you with advanced knowledge, cutting-edge strategies, and real-world insights to thrive in today’s fast-paced digital landscape.
Through a dynamic blend of theoretical insight and hands-on experience, you’ll master AI marketing, strategic marketing management, buyer behaviour and interactive marketing, social media and digital marketing, and business research. You’ll graduate ready to leverage data-driven strategies, make informed decisions, and drive impact in a global context, with a strong focus on emerging technologies and real-world applications.
You’ll gain the skills to identify, evaluate, and implement effective digital marketing strategies whilst learning how to collaborate across diverse business areas. No prior marketing study or work experience is required, as the course introduces essential concepts before progressing to advanced topics. If you already have a marketing background, this digital marketing Master’s will challenge you to elevate your expertise and take your skills to the next level.
Over 12 months of intensive study, you’ll dive into the latest digital marketing theories, concepts, and techniques, developing strong analytical skills. You’ll tackle business challenges from a global perspective, learning from our world-class international lecturers and collaborating with a diverse, talented student community.
This course offers a strong foundation for success in digital marketing—perfect if you’re running your own business, supporting a family enterprise, or looking to accelerate your professional growth. You’ll graduate ready to make an impact on the global stage, fully equipped for a rewarding and influential career.
Disclaimer Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Bachelors degree - 2.2 or equivalent in any subject |
| Location | Main Site University of East Anglia Norwich NR4 7TJ |
Summary
Overview Our newly developed MSc Digital Marketing course equips you with advanced knowledge, cutting-edge strategies, and real-world insights to thrive in today’s fast-paced digital landscape.
Through a dynamic blend of theoretical insight and hands-on experience, you’ll master AI marketing, strategic marketing management, buyer behaviour and interactive marketing, social media and digital marketing, and business research. You’ll graduate ready to leverage data-driven strategies, make informed decisions, and drive impact in a global context, with a strong focus on emerging technologies and real-world applications.
You’ll gain the skills to identify, evaluate, and implement effective digital marketing strategies whilst learning how to collaborate across diverse business areas. No prior marketing study or work experience is required, as the course introduces essential concepts before progressing to advanced topics. If you already have a marketing background, this digital marketing Master’s will challenge you to elevate your expertise and take your skills to the next level.
Over 12 months of intensive study, you’ll dive into the latest digital marketing theories, concepts, and techniques, developing strong analytical skills. You’ll tackle business challenges from a global perspective, learning from our world-class international lecturers and collaborating with a diverse, talented student community.
This course offers a strong foundation for success in digital marketing—perfect if you’re running your own business, supporting a family enterprise, or looking to accelerate your professional growth. You’ll graduate ready to make an impact on the global stage, fully equipped for a rewarding and influential career.
Disclaimer Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Bachelors degree - 2.2 or equivalent in any subject |
| Location | Main Site University of East Anglia Norwich NR4 7TJ |
The University of East Anglia (UEA) is a world-renowned university known for its high standard of academic performance across both taught and research postgraduate courses. It is ranked as a UK Top 25 (Complete University Guide 2025) and UK Top 30 (The Mail 2025) institution.
Based in Norwich, in the county of Norfolk, the university has an excellent international reputation for the high quality of its research output. UEA is home to over 17,500 students, of which around 30% are postgraduate students. Our institution also provides a range of support through the Student Support Service, which is dedicated …
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