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University of Dundee: International Marketing and Artificial Intelligence for Business MSc

Institution University of Dundee
Department School of Business
Web http://www.dundee.ac.uk
Email contactus@dundee.ac.uk
Telephone 01382 383838
Study type Taught

Summary

This course gives you an integrated understanding of global marketing strategies and the transformative power of artificial intelligence (AI) in business.

You will explore how:

  • AI-driven insights can enhance marketing efforts

  • to make data-informed decisions

  • to personalise customer experiences

  • be competitive in a global marketplace

You'll learn through a blend of marketing theory and practical AI application.

This will prepare you to strategically use AI in marketing. This will allow you to drive both innovation and responsible growth in today's business landscape.

This master's degree offers an innovative blend of two powerful disciplines:

  • global marketing

  • AI-driven business strategy

In today’s rapidly evolving business landscape, companies must understand global markets. They must also adapt their strategies using data and AI to gain a competitive edge.

This course will teach you how to:

  • gain advanced knowledge in both international marketing principles and AI applications

  • learn to analyse diverse consumer markets

  • design impactful digital strategies

  • apply AI responsibly to optimise business processes

You will be equipped to not only navigate complex global marketing environments but also innovate using AI tools. This will prepare you to tackle strategic challenges in industries that are increasingly data and technology-driven.

You will learn core marketing topics such as:

  • international branding

  • consumer behaviour

  • digital engagement

Alongside these marketing principles, you will be introduced to:

  • AI fundamentals

  • exploring how AI can enhance customer insights

  • improve data-driven strategies

  • support decision-making

You will also delve into specialised AI topics such as:

  • data analytics

  • machine learning applications

  • the ethical considerations of AI in a global business context

The course’s practical focus will give you hands-on experience with AI tools and marketing methodologies. It will apply these directly to real-world scenarios to bridge theory with practical application.

During this course, you'll also have opportunities such as:

  • funded global or local internship opportunities

  • experience through industry partnerships and guest lectures

  • accreditation that can lead to further qualifications and experience

  • a hybrid learning approach

MSc

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