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University of Bedfordshire: Digital Marketing
| Institution | University of Bedfordshire |
|---|---|
| Department | Marketing |
| Web | http://www.beds.ac.uk |
| admission@beds.ac.uk | |
| Telephone | 0300 3300 073 |
| Study type | Taught |
MSc
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy. And as the established major players and ambitious start-ups continue to develop and expand the landscape, so a ‘digital skills gap’ has appeared, both in the UK and internationally.
This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.
Why choose this course?
-
Learn the theoretical and practical skills that are demanded by the world’s leading digital marketers
-
Study with seasoned professionals, academics and practicing experts, focusing on areas such as Marketing Data Analysis and Marketing Communications
-
Develop your entrepreneurial expertise through seminars, workshops, project work and our well-established links with the local digital community
-
Gain an understanding of the strategic knowledge and skills you will need to make effective business decisions and become a successful digital professional
-
Explore the innovative creative concepts that are driving the latest global digital success stories, and develop the confidence to take your own imaginative ‘leaps of faith’
-
Challenge yourself as you study the theory and practice behind audience behaviour and what make consumers buy (or not buy) products and services
-
Benefit from studying at a university with recognised expertise in ‘Big Data’, and a campus that is home to Phase 1 of the award-winning MK Data Hub.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy. And as the established major players and ambitious start-ups continue to develop and expand the landscape, so a ‘digital skills gap’ has appeared, both in the UK and internationally.
This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.
Why choose this course?
-
Learn the theoretical and practical skills that are demanded by the world’s leading digital marketers
-
Study with seasoned professionals, academics and practicing experts, focusing on areas such as Marketing Data Analysis and Marketing Communications
-
Develop your entrepreneurial expertise through seminars, workshops, project work and our well-established links with the local digital community
-
Gain an understanding of the strategic knowledge and skills you will need to make effective business decisions and become a successful digital professional
-
Explore the innovative creative concepts that are driving the latest global digital success stories, and develop the confidence to take your own imaginative ‘leaps of faith’
-
Challenge yourself as you study the theory and practice behind audience behaviour and what make consumers buy (or not buy) products and services
-
Benefit from studying at a university with recognised expertise in ‘Big Data’, and a campus that is home to Phase 1 of the award-winning MK Data Hub.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy. And as the established major players and ambitious start-ups continue to develop and expand the landscape, so a ‘digital skills gap’ has appeared, both in the UK and internationally.
This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.
Why choose this course?
-
Learn the theoretical and practical skills that are demanded by the world’s leading digital marketers
-
Study with seasoned professionals, academics and practicing experts, focusing on areas such as Marketing Data Analysis and Marketing Communications
-
Develop your entrepreneurial expertise through seminars, workshops, project work and our well-established links with the local digital community
-
Gain an understanding of the strategic knowledge and skills you will need to make effective business decisions and become a successful digital professional
-
Explore the innovative creative concepts that are driving the latest global digital success stories, and develop the confidence to take your own imaginative ‘leaps of faith’
-
Challenge yourself as you study the theory and practice behind audience behaviour and what make consumers buy (or not buy) products and services
-
Benefit from studying at a university with recognised expertise in ‘Big Data’, and a campus that is home to Phase 1 of the award-winning MK Data Hub.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy. And as the established major players and ambitious start-ups continue to develop and expand the landscape, so a ‘digital skills gap’ has appeared, both in the UK and internationally.
This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.
Why choose this course?
-
Learn the theoretical and practical skills that are demanded by the world’s leading digital marketers
-
Study with seasoned professionals, academics and practicing experts, focusing on areas such as Marketing Data Analysis and Marketing Communications
-
Develop your entrepreneurial expertise through seminars, workshops, project work and our well-established links with the local digital community
-
Gain an understanding of the strategic knowledge and skills you will need to make effective business decisions and become a successful digital professional
-
Explore the innovative creative concepts that are driving the latest global digital success stories, and develop the confidence to take your own imaginative ‘leaps of faith’
-
Challenge yourself as you study the theory and practice behind audience behaviour and what make consumers buy (or not buy) products and services
-
Benefit from studying at a university with recognised expertise in ‘Big Data’, and a campus that is home to Phase 1 of the award-winning MK Data Hub.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy. And as the established major players and ambitious start-ups continue to develop and expand the landscape, so a ‘digital skills gap’ has appeared, both in the UK and internationally.
This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.
Why choose this course?
-
Learn the theoretical and practical skills that are demanded by the world’s leading digital marketers
-
Study with seasoned professionals, academics and practicing experts, focusing on areas such as Marketing Data Analysis and Marketing Communications
-
Develop your entrepreneurial expertise through seminars, workshops, project work and our well-established links with the local digital community
-
Gain an understanding of the strategic knowledge and skills you will need to make effective business decisions and become a successful digital professional
-
Explore the innovative creative concepts that are driving the latest global digital success stories, and develop the confidence to take your own imaginative ‘leaps of faith’
-
Challenge yourself as you study the theory and practice behind audience behaviour and what make consumers buy (or not buy) products and services
-
Benefit from studying at a university with recognised expertise in ‘Big Data’, and a campus that is home to Phase 1 of the award-winning MK Data Hub.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy. And as the established major players and ambitious start-ups continue to develop and expand the landscape, so a ‘digital skills gap’ has appeared, both in the UK and internationally.
This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.
Why choose this course?
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Learn the theoretical and practical skills that are demanded by the world’s leading digital marketers
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Study with seasoned professionals, academics and practicing experts, focusing on areas such as Marketing Data Analysis and Marketing Communications
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Develop your entrepreneurial expertise through seminars, workshops, project work and our well-established links with the local digital community
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Gain an understanding of the strategic knowledge and skills you will need to make effective business decisions and become a successful digital professional
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Explore the innovative creative concepts that are driving the latest global digital success stories, and develop the confidence to take your own imaginative ‘leaps of faith’
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Challenge yourself as you study the theory and practice behind audience behaviour and what make consumers buy (or not buy) products and services
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Benefit from studying at a university with recognised expertise in ‘Big Data’, and a campus that is home to Phase 1 of the award-winning MK Data Hub.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level or equivalent. |
| Location | Luton Campus Park Square Luton LU1 3JU |
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