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University of Bedfordshire: Digital Marketing
| Institution | University of Bedfordshire |
|---|---|
| Department | Department of Strategy and Management |
| Web | http://www.beds.ac.uk |
| admission@beds.ac.uk | |
| Telephone | 0300 3300 073 |
| Study type | Taught |
MSc
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level, or equivalent. We will also consider candidates with other relevant qualifications or appropriate work experience. English language: IELTS overall score of 6.0 with minimum 5.5 in each element. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level, or equivalent. We will also consider candidates with other relevant qualifications or appropriate work experience. English language: IELTS overall score of 6.0 with minimum 5.5 in each element. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level, or equivalent. We will also consider candidates with other relevant qualifications or appropriate work experience. English language: IELTS overall score of 6.0 with minimum 5.5 in each element. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level, or equivalent. We will also consider candidates with other relevant qualifications or appropriate work experience. English language: IELTS overall score of 6.0 with minimum 5.5 in each element. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level, or equivalent. We will also consider candidates with other relevant qualifications or appropriate work experience. English language: IELTS overall score of 6.0 with minimum 5.5 in each element. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.
Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
-
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
-
Immersive Semrush simulation software for realistic marketing practice
-
Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Block delivery and flexible year-round entry points help you fit study around your other commitments.
Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.
Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.
Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.
Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.
Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.
Unlock invaluable industry insights in our Global Guest Speaker series of talks.
Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level, or equivalent. We will also consider candidates with other relevant qualifications or appropriate work experience. English language: IELTS overall score of 6.0 with minimum 5.5 in each element. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
This course offers you the opportunity to develop a deep and meaningful appreciation of the impact digital marketing has, locally and internationally, operationally, tactically and strategically. Marketing is the transformational economy writ large. You focus on strategic areas of branding and communication, digital media and social networking, and digital analytics all framed by the opportunity to complete a final capstone where you can opt for a traditional research dissertation or an experiential learning option (Professional Practice or Live Project). You develop the skills required to adopt appropriate strategic responses to different market environments. You understand the impact of contextual digital forces on international marketing and branding and being a marketing manager. You will also study the management and development of people in organisations and the use of relevant communications within the global economy. You appreciate how the digital economy affects both buying behaviour and marketing approaches. As well as specific knowledge relating to global business, you will develop enhanced personal and interpersonal skills. These include critical thinking, team working, problem solving, numeracy and quantitative skills, self-management and negotiation skills. At the end of this course, you will have the ability to use confidently your strategic and analytical skills to develop strategies to solve digital marketing problems.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level, or equivalent. We will also consider candidates with other relevant qualifications or appropriate work experience. English language: IELTS overall score of 6.0 with minimum 5.5 in each element. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
This course offers you the opportunity to develop a deep and meaningful appreciation of the impact digital marketing has, locally and internationally, operationally, tactically and strategically. Marketing is the transformational economy writ large. You focus on strategic areas of branding and communication, digital media and social networking, and digital analytics all framed by the opportunity to complete a final capstone where you can opt for a traditional research dissertation or an experiential learning option (Professional Practice or Live Project). You develop the skills required to adopt appropriate strategic responses to different market environments. You understand the impact of contextual digital forces on international marketing and branding and being a marketing manager. You will also study the management and development of people in organisations and the use of relevant communications within the global economy. You appreciate how the digital economy affects both buying behaviour and marketing approaches. As well as specific knowledge relating to global business, you will develop enhanced personal and interpersonal skills. These include critical thinking, team working, problem solving, numeracy and quantitative skills, self-management and negotiation skills. At the end of this course, you will have the ability to use confidently your strategic and analytical skills to develop strategies to solve digital marketing problems.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level, or equivalent. We will also consider candidates with other relevant qualifications or appropriate work experience. English language: IELTS overall score of 6.0 with minimum 5.5 in each element. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
This course offers you the opportunity to develop a deep and meaningful appreciation of the impact digital marketing has, locally and internationally, operationally, tactically and strategically. Marketing is the transformational economy writ large. You focus on strategic areas of branding and communication, digital media and social networking, and digital analytics all framed by the opportunity to complete a final capstone where you can opt for a traditional research dissertation or an experiential learning option (Professional Practice or Live Project). You develop the skills required to adopt appropriate strategic responses to different market environments. You understand the impact of contextual digital forces on international marketing and branding and being a marketing manager. You will also study the management and development of people in organisations and the use of relevant communications within the global economy. You appreciate how the digital economy affects both buying behaviour and marketing approaches. As well as specific knowledge relating to global business, you will develop enhanced personal and interpersonal skills. These include critical thinking, team working, problem solving, numeracy and quantitative skills, self-management and negotiation skills. At the end of this course, you will have the ability to use confidently your strategic and analytical skills to develop strategies to solve digital marketing problems.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level, or equivalent. We will also consider candidates with other relevant qualifications or appropriate work experience. English language: IELTS overall score of 6.0 with minimum 5.5 in each element. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
This course offers you the opportunity to develop a deep and meaningful appreciation of the impact digital marketing has, locally and internationally, operationally, tactically and strategically. Marketing is the transformational economy writ large. You focus on strategic areas of branding and communication, digital media and social networking, and digital analytics all framed by the opportunity to complete a final capstone where you can opt for a traditional research dissertation or an experiential learning option (Professional Practice or Live Project). You develop the skills required to adopt appropriate strategic responses to different market environments. You understand the impact of contextual digital forces on international marketing and branding and being a marketing manager. You will also study the management and development of people in organisations and the use of relevant communications within the global economy. You appreciate how the digital economy affects both buying behaviour and marketing approaches. As well as specific knowledge relating to global business, you will develop enhanced personal and interpersonal skills. These include critical thinking, team working, problem solving, numeracy and quantitative skills, self-management and negotiation skills. At the end of this course, you will have the ability to use confidently your strategic and analytical skills to develop strategies to solve digital marketing problems.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level, or equivalent. We will also consider candidates with other relevant qualifications or appropriate work experience. English language: IELTS overall score of 6.0 with minimum 5.5 in each element. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
This course offers you the opportunity to develop a deep and meaningful appreciation of the impact digital marketing has, locally and internationally, operationally, tactically and strategically. Marketing is the transformational economy writ large. You focus on strategic areas of branding and communication, digital media and social networking, and digital analytics all framed by the opportunity to complete a final capstone where you can opt for a traditional research dissertation or an experiential learning option (Professional Practice or Live Project). You develop the skills required to adopt appropriate strategic responses to different market environments. You understand the impact of contextual digital forces on international marketing and branding and being a marketing manager. You will also study the management and development of people in organisations and the use of relevant communications within the global economy. You appreciate how the digital economy affects both buying behaviour and marketing approaches. As well as specific knowledge relating to global business, you will develop enhanced personal and interpersonal skills. These include critical thinking, team working, problem solving, numeracy and quantitative skills, self-management and negotiation skills. At the end of this course, you will have the ability to use confidently your strategic and analytical skills to develop strategies to solve digital marketing problems.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level, or equivalent. We will also consider candidates with other relevant qualifications or appropriate work experience. English language: IELTS overall score of 6.0 with minimum 5.5 in each element. |
| Location | Luton Campus Park Square Luton LU1 3JU |
Summary
This course offers you the opportunity to develop a deep and meaningful appreciation of the impact digital marketing has, locally and internationally, operationally, tactically and strategically. Marketing is the transformational economy writ large. You focus on strategic areas of branding and communication, digital media and social networking, and digital analytics all framed by the opportunity to complete a final capstone where you can opt for a traditional research dissertation or an experiential learning option (Professional Practice or Live Project). You develop the skills required to adopt appropriate strategic responses to different market environments. You understand the impact of contextual digital forces on international marketing and branding and being a marketing manager. You will also study the management and development of people in organisations and the use of relevant communications within the global economy. You appreciate how the digital economy affects both buying behaviour and marketing approaches. As well as specific knowledge relating to global business, you will develop enhanced personal and interpersonal skills. These include critical thinking, team working, problem solving, numeracy and quantitative skills, self-management and negotiation skills. At the end of this course, you will have the ability to use confidently your strategic and analytical skills to develop strategies to solve digital marketing problems.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should have a good undergraduate degree at Honours level, or equivalent. We will also consider candidates with other relevant qualifications or appropriate work experience. English language: IELTS overall score of 6.0 with minimum 5.5 in each element. |
| Location | Luton Campus Park Square Luton LU1 3JU |
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