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University College Dublin: Marketing

Institution University College Dublin View institution profile
Department UCD College of Business
Web www.ucd.ie/global
Email internationalenquiries@ucd.ie
Telephone +353 1 716 8500
Study type Unknown

Summary

This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The programme is suitable for business and non-business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters for students with an undergraduate background in psychology, social science or other cognate disciplines which inform marketing theory and practice.

Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.

The MSc in Marketing at UCD is currently ranked 31st in the QS Global Masters in Marketing Rankings and equips students with the theoretical knowledge, analytical skills, and methodologies necessary for successful careers in marketing. The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project where students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.

MSc

Why UCD?

University College Dublin is one of Europe’s leading research-intensive universities. 

Rankings

  • UCD has now moved up to 118th globally overall
  • 49th in Sustainability globally, 1st in Ireland
  • Four subjects ranked in the top-50 globally are Veterinary Science (33), Petroleum Engineering (34), English Language & Literature (41), and Nursing (44).
  • There were nine subjects at UCD also ranked between 51 -100 by QS, these were Agriculture & Forestry; Anatomy and Physiology; Archaeology; History; Library Management; Performing Arts; Philosophy; Social Policy and Administration; and Sports Related Subject

UCD, Ireland’s Global …

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