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University College Birmingham: Luxury Brand Management

Institution University College Birmingham
Department Creative Services - PG
Web https://www.ucb.ac.uk
Study type Taught

Summary

Our Luxury Brand Management MA is aimed at innovators and strategic thinkers looking to follow an exciting career in the luxury brand sector.

The course will give you the skill set to succeed in this high-profile and competitive sector, and through innovation, creative thinking and holistic learning, you will be able to blend theoretical knowledge with practical application and real-world practice.

Delivered through modules analysing the business and consumer perspective of luxury branding and experiential luxury, this MA will equip you with an understanding of the key principles of managing and marketing luxury brands in a global marketplace.

MA Luxury Brand Management offers an innovative approach to postgraduate study, with commercial and strategic focus, so students can develop a creative edge and growth mindset within the luxury landscape. You will also develop skills to excel in a digital future with integrity and a sustainable perspective to decision making.

The course places importance on the different luxury market sectors and nuances of these, giving you the opportunity to tailor your study and explore a specialist pathway. Supported by an overseas trip to a renowned luxury capital, you will also have the exciting opportunity to immerse yourself in the global luxury industry.

The placement option (completed prior to the final project) will provide valuable work experience and industry exposure, where you can apply your skills within a real-world context in line with your specific area of interest within the luxury branding sector.

WHY CHOOSE THIS COURSE?

  • SECTOR EXPERTISE – Developed with a range of experts working within luxury brand management, the course focuses on equipping students with the necessary knowledge and highly applicable skills required for the industry.

  • SECTOR SKILLS - Modules have been developed in line with industry demands to explore the latest digital trends and emerging technology and address the importance of sustainable literacy as a requirement of graduate employment.

  • EXPERT TEACHING – With a wealth of industry experience and knowledge, the teaching team are experts within their field. Our continuous engagement with industry enables us to ensure that the curriculum is up-to-date and reflects the most recent trends.

  • INDUSTRY LINKS – Our strong industry links provide you with opportunities to explore real-world practice and engage in guest speaker events to give in-depth insight into career prospects.

  • DIVERSE CAREER OPPORTUNITIES - The course will have a clear focus on marketing and business skills and meaningful work experience to fully prepare you for graduate job roles

  • PERSONALISED JOURNEY - We are widely recognised and award-winning for the outstanding student support that we provide. You will have personalised learning support throughout the programme and beyond.

FACILITIES Our learning spaces at University College Birmingham ensure you have the right environments to build your knowledge, from lecture theatres to interactive group working spaces and extensive library resources.

MA

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