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Ulster University: Digital Marketing Communication and Leadership
| Institution | Ulster University |
|---|---|
| Department | Belfast Campus |
| Web | https://www.ulster.ac.uk |
| admissions@ulster.ac.uk | |
| Telephone | +44 (0)28 9536 7890 |
| Study type | Taught |
Summary
This specialist programme will prepare you to be operationally effective in digital marketing, communication and leadership. You will benefit from the research-informed teaching and a core team of professional contributors who ensure the course delivers the practical knowledge and skills required by employers.
You will: - Critically assess the changing business landscape to develop the knowledge, skills and strategic vision required to lead organisations in the digital age
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Compare and contrast a variety of digital technologies and marketing communication approaches
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Strategically apply the latest digital marketing tools and techniques to achieve business communication objectives in support of organisational goals
Your learning experience: - Input from leading practitioners, ensuring exposure to the experiences of professionals working in the field
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The use of case studies, providing the opportunity to develop solutions to actual business problems
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Assessments which require the application of learning to a live organisational context
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A multidisciplinary setting reflecting today’s more collaborative work practices
Master of Science - MSc (PG)
| Level | RQF Level 7 |
|---|---|
| Entry requirements | This course is suited to you, if you are a recent graduate or are already in employment or have relevant work experience and wish to enhance your existing skills. You will normally have gained a Second Class Honours degree, or above, in Communication, Media, Business, Marketing, Information & Communication Technology or a cognate area. If you do not meet the academic criteria outlined above, but have substantial and significant experiential learning, a portfolio of written evidence may be considered as an alternative entrance route, and you should contact the Course Director for further information. English Language Requirements Ulster recognises a number of other English language tests and comparable IELTS equivalent scores. |
| Location | Belfast York Street Belfast BT15 1ED |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | This course is suited to you, if you are a recent graduate or are already in employment or have relevant work experience and wish to enhance your existing skills. You will normally have gained a Second Class Honours degree, or above, in Communication, Media, Business, Marketing, Information & Communication Technology or a cognate area. If you do not meet the academic criteria outlined above, but have substantial and significant experiential learning, a portfolio of written evidence may be considered as an alternative entrance route, and you should contact the Course Director for further information. English Language Requirements Ulster recognises a number of other English language tests and comparable IELTS equivalent scores. |
| Location | Belfast York Street Belfast BT15 1ED |
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