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Southampton, Solent University: Digital Marketing
| Institution | Southampton, Solent University |
|---|---|
| Department | School of Business, Law and Society |
| Web | http://www.solent.ac.uk |
| Study type | Taught |
Master of Science - MSc (PG)
Summary
This exciting, challenging, practice-orientated course will develop your strategic and creative skills, equipping you for a dynamic career in the rapidly expanding digital marketing sector.
Solent's exciting, challenging, practice-orientated MSc Digital Marketing programme will develop your strategic and creative skills, equipping you for a dynamic career in or related to the rapidly expanding digital marketing sector - especially as it increasingly operates in online spaces where innovation is key. The course is designed to give students the latest knowledge and skills to become experts within the growing sphere of online marketing communications and management. It will enable you to understand the many facets of consumer behaviour, helping to answer this critical question: "what drives us to act in the ways we do as consumers?" It will also enable you to formulate complex digital marketing strategies and create effective digital campaigns for a variety of brands and organisations. You'll develop your data analysis skills and the ability to use this data to generate insights about online consumer behaviour in a fast-changing digital landscape. You'll also gain valuable experience in responding to ‘real-world’ live client briefs, leading projects to fruition and then persuading clients to select your plan over other options. The course will help develop your proficiency in using a variety of online resources including Adobe Creative Cloud’s core applications. Throughout the course you'll be introduced to relevant theoretical models and shown how these can be applied to real scenarios: the essence of theory into practice.
If you have ambitions to work in a senior capacity within the world of digital marketing this course will help you realise those ambitions.
This course is for: This course would be ideally suited to students from an undergraduate business-related course that contains an element of marketing, as well as those from marketing, advertising and PR undergraduate courses. We will, however, consider applications from students from a wide range of other courses, subject to a compelling personal statement/interview.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | • An honours degree at 2:2 or higher from a marketing, advertising, PR, promotions, communications, business studies or management-related course. Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. |
| Location | Main Site East Park Terrace Southampton SO14 0YN |
Fees
| England | 10400 GBP for Whole course |
|---|---|
| Northern Ireland | 10400 GBP for Whole course |
| Scotland | 10400 GBP for Whole course |
| Wales | 10400 GBP for Whole course |
| Channel Islands | 10400 GBP for Whole course |
| Republic of Ireland | 10400 GBP for Whole course |
| EU | 18350 GBP for Whole course |
| International | 18350 GBP for Whole course |
Summary
This exciting, challenging, practice-orientated course will develop your strategic and creative skills, equipping you for a dynamic career in or related to the rapidly expanding digital marketing sector - especially as it increasingly operates in online spaces where innovation is key.
The MSc Digital Marketing course is designed to give students the latest knowledge and skills to become experts within the growing sphere of online marketing communications and management.
It will enable you to understand the many facets of consumer behaviour, helping to answer this critical question: "what drives us to act in the ways we do as consumers?" It will also enable you to formulate complex digital marketing strategies and create effective digital campaigns for a variety of brands and organisations.
You'll develop your data analysis skills and the ability to use this data to generate insights about online consumer behaviour in a fast-changing digital landscape. You'll also gain valuable experience in responding to ‘real-world’ live client briefs, leading projects to fruition and then persuading clients to select your plan over other options.
The course will help develop your proficiency in using a variety of online resources including Adobe Creative Cloud’s core applications. Throughout the course you'll be introduced to relevant theoretical models and shown how these can be applied to real scenarios: the essence of theory into practice.
If you have ambitions to work in a senior capacity within the world of digital marketing this course will help you realise those ambitions.
This course is for: This course would be ideally suited to students from an undergraduate business-related course that contains an element of marketing, as well as those from marketing, advertising and PR undergraduate courses. We will, however, consider applications from students from a wide range of other courses, subject to a compelling personal statement/interview.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | • An honours degree at 2:2 or higher Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University. |
| Location | Main Site East Park Terrace Southampton SO14 0YN |
Fees
| England | 10400 GBP for Whole course |
|---|---|
| Northern Ireland | 10400 GBP for Whole course |
| Scotland | 10400 GBP for Whole course |
| Wales | 10400 GBP for Whole course |
| Channel Islands | 10400 GBP for Whole course |
| Republic of Ireland | 10400 GBP for Whole course |
| EU | 18350 GBP for Whole course |
| International | 18350 GBP for Whole course |
Summary
This exciting, challenging, practice-orientated course will develop your strategic and creative skills, equipping you for a dynamic career in or related to the rapidly expanding digital marketing sector - especially as it increasingly operates in online spaces where innovation is key.
The MSc Digital Marketing course is designed to give students the latest knowledge and skills to become experts within the growing sphere of online marketing communications and management.
It will enable you to understand the many facets of consumer behaviour, helping to answer this critical question: "what drives us to act in the ways we do as consumers?" It will also enable you to formulate complex digital marketing strategies and create effective digital campaigns for a variety of brands and organisations.
You'll develop your data analysis skills and the ability to use this data to generate insights about online consumer behaviour in a fast-changing digital landscape. You'll also gain valuable experience in responding to ‘real-world’ live client briefs, leading projects to fruition and then persuading clients to select your plan over other options.
The course will help develop your proficiency in using a variety of online resources including Adobe Creative Cloud’s core applications. Throughout the course you'll be introduced to relevant theoretical models and shown how these can be applied to real scenarios: the essence of theory into practice.
If you have ambitions to work in a senior capacity within the world of digital marketing this course will help you realise those ambitions.
This course is for: This course would be ideally suited to students from an undergraduate business-related course that contains an element of marketing, as well as those from marketing, advertising and PR undergraduate courses. We will, however, consider applications from students from a wide range of other courses, subject to a compelling personal statement/interview.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | • An honours degree at 2:2 or higher Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University. |
| Location | Main Site East Park Terrace Southampton SO14 0YN |
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