find your perfect postgrad program
Search our Database of 30,000 Courses
Regent's University London: Management and Branding
| Institution | Regent's University London |
|---|---|
| Department | Media and Advertising |
| Web | http://www.regents.ac.uk |
| study@regents.ac.uk | |
| Telephone | +44 (0)20 7487 7625 |
| Study type | Taught |
Summary
Managing people, budgets and processes wisely is both an art and a science. Working with academics, peers and industry guests, you’ll learn how to build and oversee a successful brand – planning strategically, managing resources, handling conflicting needs, finding practical solutions to real business challenges and making decisions with greater efficiency and reduced friction.
Exploring examples from a wide range of countries and sectors (including Nike, Microsoft, McDonalds) you’ll learn the differences between corporate, product and service brands, build the architecture to promote different brands together and measure combined and individual success. You’ll study a variety of traditional management theories and frameworks, as well as creative disciplines that help to bring a brand to life – from marketing and media to storytelling, semiotics and colour theory.
In class, you’ll engage in debates about brand management, explore the challenges brand managers face, and join pitch sessions and live projects with real industry clients to learn how to overcome these challenges quickly. Focusing on sectors that interest you, you’ll also conduct creative exercises and investigative reports – exploring how a brand-driven management approach can be used to enhance the reputation and value of an organisation, product, service or individual.
In your final term you’ll complete a business project or dissertation, analysing the brand strategy behind a real business, or developing a strategy for a new start-up – helpful if you’re looking to launch a business of your own after university and want to gain valuable feedback on your ideas beforehand. You’ll focus on one key issue and address the needs of customers, staff and stakeholders.
This course has been designed to be relevant to students from anywhere in the world, at any stage of their career, who want to find new ways to navigate challenges and improve their management skillset. You’ll not only graduate with a nuanced understanding of branding, but also a deep understanding of the different management roles and responsibilities.
MA
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We're interested in your potential, as well as your prior achievements – and we review each application comprehensively on its own merit. You'll need one of the following qualifications: Minimum second class UK undergraduate degree We also welcome applications from students who don't meet our usual entry requirements. To be accepted for exceptional entry, you must: Have three years of work experience if you don't hold a degree Your current CV For more guidance on international entry requirements, visit our international students page. English language requirements Qualification Subject Grade *Qualification satisfies the English language requirements of the UKVI for non-UK/Irish nationals. We also offer conditional students a free, online diagnostic test known as the Regent’s English Proficiency Test (REPT). This must be booked in advance |
| Location | Regent's University London Inner Circle Regents Park London NW1 4NS |
Fees
| EU | 28750 GBP for Year 1 |
|---|---|
| International | 28750 GBP for Year 1 |
| England | 28750 GBP for Year 1 |
| Northern Ireland | 28750 GBP for Year 1 |
| Scotland | 28750 GBP for Year 1 |
| Wales | 28750 GBP for Year 1 |
| Channel Islands | 28750 GBP for Year 1 |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We're interested in your potential, as well as your prior achievements – and we review each application comprehensively on its own merit. You'll need one of the following qualifications: Minimum second class UK undergraduate degree We also welcome applications from students who don't meet our usual entry requirements. To be accepted for exceptional entry, you must: Have three years of work experience if you don't hold a degree Your current CV For more guidance on international entry requirements, visit our international students page. English language requirements Qualification Subject Grade *Qualification satisfies the English language requirements of the UKVI for non-UK/Irish nationals. We also offer conditional students a free, online diagnostic test known as the Regent’s English Proficiency Test (REPT). This must be booked in advance |
| Location | Regent's University London Inner Circle Regents Park London NW1 4NS |
Fees
| EU | 28750 GBP for Whole course |
|---|---|
| International | 28750 GBP for Whole course |
| England | 28750 GBP for Whole course |
| Northern Ireland | 28750 GBP for Whole course |
| Scotland | 28750 GBP for Whole course |
| Wales | 28750 GBP for Whole course |
| Channel Islands | 28750 GBP for Whole course |
Not what you are looking for?
Browse other courses in Marketing, Brand management or Management, or search our comprehensive database of postgrad programs.Postgraduate Bursary Opportunity with Postgrad.com
Are you studying as a PG student at the moment or have you recently been accepted on a postgraduate program? Apply now for one of our £2000 PGS bursaries.
Click here