find your perfect postgrad program
Search our Database of 30,000 Courses
Regent's University London: International Fashion Marketing
| Institution | Regent's University London |
|---|---|
| Department | Fashion |
| Web | http://www.regents.ac.uk |
| study@regents.ac.uk | |
| Telephone | +44 (0)20 7487 7625 |
| Study type | Taught |
MA
Summary
Studying as part of a creative community in one of the world’s leading fashion capitals, you’ll become fluent in the terminology, challenges and realities of the global marketing and fashion industries. You’ll explore disruption and innovation, learn to generate new opportunities, and develop the skills and confidence to think creatively and strategically across products, platforms and markets – meeting the high expectations of global fashion organisations.
Looking at a range of case studies, you’ll learn how brands have strategically developed multi-million-pound empires and expanded beyond fashion into beauty, fragrance, sport, travel and lifestyle.
You’ll grow your understanding of marketing activities and processes (focusing on strategic planning, storytelling, branding, PR, and experiential marketing) as well as international markets – examining the globalisation of brands, and the sensitivities around certain cultures and territories. You’ll also study anthropology and diversity – exploring the psychological motivations of consumers, and the impact of politics, economics, and societal and cultural differences on their decision-making.
Collaborating with real brands and clients, you'll develop your ability to interpret briefs, exercise your creativity, pitch ideas, and implement new tactics and strategies across retail, distribution, buying and merchandising. You’ll also improve your interpersonal skills, learning to be curious, adaptable, communicative, and professional. Previously, students have worked with Harrods, 180 The Strand, Boodles and Agnès b – building their professional portfolio, as well as their industry network.
You can also apply to join our Luxury Lab consultancy series: an extra-curricular project giving you the chance to collaborate with a small group of students across the University on a real challenge a luxury brand is facing. Recent partners have included Estée Lauder Companies, Laurent Perrier and Fortnum & Mason.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We're interested in your potential, as well as your prior achievements – and we review each application comprehensively on its own merit. You'll need one of the following qualifications: Minimum second class UK undergraduate degree We also welcome applications from students who don't meet our usual entry requirements. To be accepted for exceptional entry, you must: Have three years of work experience if you don't hold a degree Your current CV For more guidance on international entry requirements, visit our international students page. English language requirements Qualification Subject Grade *Qualification satisfies the English language requirements of the UKVI for non-UK/Irish nationals. We also offer conditional students a free, online diagnostic test known as the Regent’s English Proficiency Test (REPT). This must be booked in advance. Discover more. |
| Location | Regent's University London Inner Circle Regents Park London NW1 4NS |
Fees
| EU | 28750 GBP for Whole course |
|---|---|
| International | 28750 GBP for Whole course |
| England | 28750 GBP for Whole course |
| Northern Ireland | 28750 GBP for Whole course |
| Scotland | 28750 GBP for Whole course |
| Wales | 28750 GBP for Whole course |
| Channel Islands | 28750 GBP for Whole course |
Summary
Developed in consultation with industry experts, this course will train you to become a leader in international fashion marketing.
You'll gain a grounding in marketing theory and practice (learning to be innovative, ethical and adaptable) and apply your knowledge to the global marketplace – growing your understanding of the industry’s processes, from trend forecasting to distribution.
Working from live briefs with real clients, you'll develop fashion marketing strategies, explore sources of disruption and innovation and learn how to monopolise opportunities that changes present, while building your leadership skills and your ability to think creatively and analytically.
Studying in the city, you'll have plenty of opportunities to visit influential fashion houses and agencies – working on live briefs and devising strategies for fashion shows, events, campaigns and photoshoots, while building a network of contacts and creating your own professional portfolio.
To expand your understanding further, you'll have opportunities to study abroad in a European fashion capital; collaborate with brands, designers and magazine editors; and attend workshops and masterclasses with leading industry players, who each offer an unparalleled perspective on the fashion industry. Recently, students have heard from:
Alejandra Caro, Marketing Director at Harrods Andrew Maag, Former CEO at dunhill Deborah Bee, Formerly at Vogue and Marketing Head at Harrods Sophia Lai – Creative Director of In Bed With You
In your final term, you’ll complete a consultancy project – applying your knowledge and conceptual awareness to a fashion marketing research project.
Graduate with the knowledge and creative skills to build and implement international marketing strategies. Many of our graduates launch successful careers, working across the world for fashion brands including AllSaints, Burberry, Ralph Lauren, Jaeger, Saks and Vivienne Westwood.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit. Minimum entry requirements for Level 7 – you'll need one of the following qualifications: - Minimum second class UK undergraduate degree We also welcome applications from students who don't meet our entry requirements. In order to be accepted for exceptional entry, you must: - Have one year of work experience (if you hold a degree lower than a 2:2) This will be assessed on a case-by-case basis by academic referral only. |
| Location | Regent's University London Inner Circle Regents Park London NW1 4NS |
Fees
| EU | 26000 GBP for Whole course |
|---|---|
| International | 26000 GBP for Whole course |
| England | 26000 GBP for Whole course |
| Northern Ireland | 26000 GBP for Whole course |
| Scotland | 26000 GBP for Whole course |
| Wales | 26000 GBP for Whole course |
| Channel Islands | 26000 GBP for Whole course |
Summary
Developed in consultation with industry experts, this course will train you to become a leader in international fashion marketing.
You'll gain a grounding in marketing theory and practice (learning to be innovative, ethical and adaptable) and apply your knowledge to the global marketplace – growing your understanding of the industry’s processes, from trend forecasting to distribution.
Working from live briefs with real clients, you'll develop fashion marketing strategies, explore sources of disruption and innovation and learn how to monopolise opportunities that changes present, while building your leadership skills and your ability to think creatively and analytically.
Studying in the city, you'll have plenty of opportunities to visit influential fashion houses and agencies – working on live briefs and devising strategies for fashion shows, events, campaigns and photoshoots, while building a network of contacts and creating your own professional portfolio.
To expand your understanding further, you'll have opportunities to study abroad in a European fashion capital; collaborate with brands, designers and magazine editors; and attend workshops and masterclasses with leading industry players, who each offer an unparalleled perspective on the fashion industry. Recently, students have heard from:
Alejandra Caro, Marketing Director at Harrods Andrew Maag, Former CEO at dunhill Deborah Bee, Formerly at Vogue and Marketing Head at Harrods Sophia Lai – Creative Director of In Bed With You
In your final term, you’ll complete a consultancy project – applying your knowledge and conceptual awareness to a fashion marketing research project.
Graduate with the knowledge and creative skills to build and implement international marketing strategies. Many of our graduates launch successful careers, working across the world for fashion brands including AllSaints, Burberry, Ralph Lauren, Jaeger, Saks and Vivienne Westwood.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit. Minimum entry requirements for Level 7 – you'll need one of the following qualifications: - Minimum second class UK undergraduate degree We also welcome applications from students who don't meet our entry requirements. In order to be accepted for exceptional entry, you must: - Have one year of work experience (if you hold a degree lower than a 2:2) This will be assessed on a case-by-case basis by academic referral only. |
| Location | Regent's University London Inner Circle Regents Park London NW1 4NS |
Fees
| EU | 26000 GBP for Whole course |
|---|---|
| International | 26000 GBP for Whole course |
| England | 26000 GBP for Whole course |
| Northern Ireland | 26000 GBP for Whole course |
| Scotland | 26000 GBP for Whole course |
| Wales | 26000 GBP for Whole course |
| Channel Islands | 26000 GBP for Whole course |
Not what you are looking for?
Browse other courses in Fashion or Marketing, or search our comprehensive database of postgrad programs.Postgraduate Bursary Opportunity with Postgrad.com
Are you studying as a PG student at the moment or have you recently been accepted on a postgraduate program? Apply now for one of our £2000 PGS bursaries.
Click here