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Regent's University London: Luxury Brand Management
| Institution | Regent's University London |
|---|---|
| Department | Business |
| Web | http://www.regents.ac.uk |
| study@regents.ac.uk | |
| Telephone | +44 (0)20 7487 7625 |
| Study type | Taught |
MA
Summary
The first of its kind in the UK, this course teaches you the business behind luxury brands: analysing and forecasting trends, building business plans, managing budgets, developing marketing strategies, leading international teams, and delivering unforgettable customer experiences.
You’ll also explore customer targeting and acquisition – learning to perform audience research, identify markets and leverage changing behaviours. Working on live projects with teams from real luxury brands, you'll discover how London’s most esteemed names attract and retain their premium clientele. Recently, students developed customer expansion strategies with Harrods and digital marketing campaigns with Boodles.
Our exclusive partnership with Walpole, the UK’s official trade body for the luxury sector, provides unparalleled access to some of the UK’s best-known brands across a variety of sectors. You’ll have opportunities to attend seminars and workshops with esteemed industry leaders who offer fascinating perspectives on luxury. This year, students have heard from names including:
Helen Brocklebank – Chief Executive Officer, Walpole Rob Colmer – Head of Corporate Affairs and Sustainability, Aston Martin Lagonda Gareth Dunsmore – Chief Marketing Officer, McLaren Automotive Elizabeth Angels D'auriac – President, UK Region, CHANEL John Scaramuzza – Chief Commercial Officer, Alexander McQueen Adam Guy – Managing Director, Laurent Perrier Jean-Philippe Hecquet – Chief Executive Officer, Rémy Martin Tom Athron – Chief Executive Officer, Fortnum & Mason Michael Ward – Managing Director, Harrods Franck Arnold – Managing Director & Regional VP, The Savoy Madeleine Macy – Chief Executive Officer, SkyDiamond You can also apply to join our Luxury Lab consultancy series: an extra-curricular project giving you the chance to collaborate with a small group of students across the University on a real challenge a luxury brand is facing. Recent partners have included Estée Lauder Companies, Laurent Perrier and Fortnum & Mason.
In your second term, you’ll also join an all-inclusive European study trip, where you’ll delve into the luxury sector overseas. Last year students visited Paris, where they:
Explored the Moët & Chandon grounds Joined a private tour of the Lafayette Gallery Experienced a gala dinner on the Seine In your final term, you’ll complete a dissertation or live project, developing and presenting a new business plan or consultancy project over a four-day period. You’ll graduate confident to pursue brand management roles anywhere in the world – joining alumni at upmarket brands or starting a luxury enterprise of your own.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We're interested in your potential, as well as your prior achievements – and we review each application comprehensively on its own merit. You'll need one of the following qualifications: Minimum second class UK undergraduate degree We also welcome applications from students who don't meet our usual entry requirements. To be accepted for exceptional entry, you must: Have three years of work experience if you don't hold a degree Your current CV For more guidance on international entry requirements, visit our international students page. English language requirements Qualification Subject Grade *Qualification satisfies the English language requirements of the UKVI for non-UK/Irish nationals. We also offer conditional students a free, online diagnostic test known as the Regent’s English Proficiency Test (REPT). This must be booked in advance. |
| Location | Regent's University London Inner Circle Regents Park London NW1 4NS |
Fees
| EU | 31000 GBP for Whole course |
|---|---|
| International | 31000 GBP for Whole course |
| England | 31000 GBP for Whole course |
| Northern Ireland | 31000 GBP for Whole course |
| Scotland | 31000 GBP for Whole course |
| Wales | 31000 GBP for Whole course |
| Channel Islands | 31000 GBP for Whole course |
Summary
The first of its kind in the UK, this course teaches you the business behind luxury brands: analysing and forecasting trends, building business plans, managing budgets, developing marketing strategies, leading international teams, and delivering unforgettable customer experiences.
You’ll also explore customer targeting and acquisition – learning to perform audience research, identify markets and leverage changing behaviours. Working on live projects with teams from real luxury brands, you'll discover how London’s most esteemed names attract and retain their premium clientele. Recently, students developed customer expansion strategies with Harrods and digital marketing campaigns with Boodles.
Our exclusive partnership with Walpole, the UK’s official trade body for the luxury sector, provides unparalleled access to some of the UK’s best-known brands across a variety of sectors. You’ll have opportunities to attend seminars and workshops with esteemed industry leaders who offer fascinating perspectives on luxury. This year, students have heard from names including:
Helen Brocklebank – Chief Executive Officer, Walpole Rob Colmer – Head of Corporate Affairs and Sustainability, Aston Martin Lagonda Gareth Dunsmore – Chief Marketing Officer, McLaren Automotive Elizabeth Angels D'auriac – President, UK Region, CHANEL John Scaramuzza – Chief Commercial Officer, Alexander McQueen Adam Guy – Managing Director, Laurent Perrier Jean-Philippe Hecquet – Chief Executive Officer, Rémy Martin Tom Athron – Chief Executive Officer, Fortnum & Mason Michael Ward – Managing Director, Harrods Franck Arnold – Managing Director & Regional VP, The Savoy Madeleine Macy – Chief Executive Officer, SkyDiamond You can also apply to join our Luxury Lab consultancy series: an extra-curricular project giving you the chance to collaborate with a small group of students across the University on a real challenge a luxury brand is facing. Recent partners have included Estée Lauder Companies, Laurent Perrier and Fortnum & Mason.
In your second term, you’ll also join an all-inclusive European study trip, where you’ll delve into the luxury sector overseas. Last year students visited Paris, where they:
Explored the Moët & Chandon grounds Joined a private tour of the Lafayette Gallery Experienced a gala dinner on the Seine In your final term, you’ll complete a dissertation or live project, developing and presenting a new business plan or consultancy project over a four-day period. You’ll graduate confident to pursue brand management roles anywhere in the world – joining alumni at upmarket brands or starting a luxury enterprise of your own.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We're interested in your potential, as well as your prior achievements – and we review each application comprehensively on its own merit. You'll need one of the following qualifications: Minimum second class UK undergraduate degree We also welcome applications from students who don't meet our usual entry requirements. To be accepted for exceptional entry, you must: Have three years of work experience if you don't hold a degree Your current CV For more guidance on international entry requirements, visit our international students page. English language requirements Qualification Subject Grade *Qualification satisfies the English language requirements of the UKVI for non-UK/Irish nationals. We also offer conditional students a free, online diagnostic test known as the Regent’s English Proficiency Test (REPT). This must be booked in advance. |
| Location | Regent's University London Inner Circle Regents Park London NW1 4NS |
Fees
| EU | 31000 GBP for Whole course |
|---|---|
| International | 31000 GBP for Whole course |
| England | 31000 GBP for Whole course |
| Northern Ireland | 31000 GBP for Whole course |
| Scotland | 31000 GBP for Whole course |
| Wales | 31000 GBP for Whole course |
| Channel Islands | 31000 GBP for Whole course |
Summary
Discover an innovative and creative approach to the rapidly evolving luxury industry – exploring the characteristics and opportunities within luxury goods, events and services.
The first of its kind in the UK, this course covers a broad spectrum of businesses, from fashion to hospitality, automotive and travel. You’ll take a strategic, creative view of the opportunities available in the sector, and begin to generate a variety of innovative ideas – developing your entrepreneurial outlook and storytelling ability, and delivering unforgettable experiences in London’s luxury precincts.
You’ll learn to analyse and forecast trends, build business plans, manage and lead global teams, create a culture of innovation and creativity and launch successful businesses in mature and fast-developing markets – gaining the insights to make informed judgements about the strategic business activities of luxury brands and deliver exceptional customer experiences across different sectors to gain a competitive advantage.
You'll also have the opportunity to experience luxury in action, in London and beyond. Previously, students have attended luxury events and fashion shows, and experienced fine dining – all included in Regent's tuition fees.
In your final term, you’ll complete a dissertation or live business project: developing and presenting a new luxury business plan over a four-day period – delving into your design, customer research and finances.
Why study Business in London?
Based close to the luxury hubs of Mayfair and Bond Street, you’ll be able to access to the city’s luxury events, shops and services within minutes – and benefit from hands-on projects and industry interaction, taught by staff with years of experience in luxury fields.
Graduate business-ready
You'll graduate with the specialist knowledge and skills to pursue roles in luxury brand management – anywhere in the world. Join alumni working in advertising, PR and marketing in a range of high-profile companies, or start a luxury enterprise of your own.
This course is also accredited by the Chartered Management Institute (CMI) and, upon completion, you’ll receive a Level 7 Diploma in Strategic Management and Leadership Practice alongside your degree.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit. Minimum entry requirements for Level 7 – you'll need one of the following qualifications: - Minimum second class UK undergraduate degree We also welcome applications from students who don't meet our entry requirements. In order to be accepted for exceptional entry, you must: - Have one year of work experience (if you hold a degree lower than a 2:2) This will be assessed on a case-by-case basis by academic referral only. |
| Location | Regent's University London Inner Circle Regents Park London NW1 4NS |
Fees
| EU | 28000 GBP for Whole course |
|---|---|
| International | 28000 GBP for Whole course |
| England | 28000 GBP for Whole course |
| Northern Ireland | 28000 GBP for Whole course |
| Scotland | 28000 GBP for Whole course |
| Wales | 28000 GBP for Whole course |
| Channel Islands | 28000 GBP for Whole course |
Summary
Discover an innovative and creative approach to the rapidly evolving luxury industry – exploring the characteristics and opportunities within luxury goods, events and services.
The first of its kind in the UK, this course covers a broad spectrum of businesses, from fashion to hospitality, automotive and travel. You’ll take a strategic, creative view of the opportunities available in the sector, and begin to generate a variety of innovative ideas – developing your entrepreneurial outlook and storytelling ability, and delivering unforgettable experiences in London’s luxury precincts.
You’ll learn to analyse and forecast trends, build business plans, manage and lead global teams, create a culture of innovation and creativity and launch successful businesses in mature and fast-developing markets – gaining the insights to make informed judgements about the strategic business activities of luxury brands and deliver exceptional customer experiences across different sectors to gain a competitive advantage.
You'll also have the opportunity to experience luxury in action, in London and beyond. Previously, students have attended luxury events and fashion shows, and experienced fine dining – all included in Regent's tuition fees.
In your final term, you’ll complete a dissertation or live business project: developing and presenting a new luxury business plan over a four-day period – delving into your design, customer research and finances.
Why study Business in London?
Based close to the luxury hubs of Mayfair and Bond Street, you’ll be able to access to the city’s luxury events, shops and services within minutes – and benefit from hands-on projects and industry interaction, taught by staff with years of experience in luxury fields.
Graduate business-ready
You'll graduate with the specialist knowledge and skills to pursue roles in luxury brand management – anywhere in the world. Join alumni working in advertising, PR and marketing in a range of high-profile companies, or start a luxury enterprise of your own.
This course is also accredited by the Chartered Management Institute (CMI) and, upon completion, you’ll receive a Level 7 Diploma in Strategic Management and Leadership Practice alongside your degree.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit. Minimum entry requirements for Level 7 – you'll need one of the following qualifications: - Minimum second class UK undergraduate degree We also welcome applications from students who don't meet our entry requirements. In order to be accepted for exceptional entry, you must: - Have one year of work experience (if you hold a degree lower than a 2:2) This will be assessed on a case-by-case basis by academic referral only. |
| Location | Regent's University London Inner Circle Regents Park London NW1 4NS |
Fees
| EU | 28000 GBP for Whole course |
|---|---|
| International | 28000 GBP for Whole course |
| England | 28000 GBP for Whole course |
| Northern Ireland | 28000 GBP for Whole course |
| Scotland | 28000 GBP for Whole course |
| Wales | 28000 GBP for Whole course |
| Channel Islands | 28000 GBP for Whole course |
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