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Regent's University London: Digital Marketing and Analytics
| Institution | Regent's University London |
|---|---|
| Department | Business |
| Web | http://www.regents.ac.uk |
| admit@regents.ac.uk | |
| Telephone | 020 7487 7625 |
| Study type | Taught |
MSc
Summary
Gain a deeper understanding of digital marketing strategy, performance and innovation.
In a world of high competition, constant innovation and evolving consumer behaviours, it’s vital for marketers to stay ahead of the curve and create impactful campaigns that stand out from the crowd. This course has been designed to provide you with the latest research, industry skills and practical experience to excel in this dynamic, data-driven industry.
Why Regent’s? - An intimate campus: located in the heart of London’s royal Regent’s Park
-
Unparalleled global connections: gain exposure to leading industry professionals
-
Future-facing: an innovative curriculum structure that's unique to Regent's
-
Small class sizes: experience tailored attention, support and guidance
-
Focused specialism: develop specialist skills in digital marketing and performance
-
Recognised excellence: Chartered Management Institute (CMI) accredited
-
Hands-on: gain experience using industry-standard tools and techniques
-
Prime location: opportunities to access exclusive industry events, talks and tours
What to expect This course places you at the forefront of this fast-growing industry, where skills are in high demand. You’ll learn to harness new tools and technologies to influence business strategies, optimise platforms, track performance and build campaigns that cut through the noise, engage new audiences and help brands achieve their objectives and hit their targets.
You’ll dive into the fundamentals of digital marketing strategy, consumer behaviour and data analytics – using industry-standard tools such as Google Analytics, Semrush and Brandwatch, and statistical software like SAS and SPSS. You’ll uncover hidden patterns, build interactive dashboards and construct customer profiles that allow you analyse past behaviour to predict future trends. From this, you’ll be able to tailor communications and create impactful narratives that speak to different audiences and motivations.
Working with classmates, you’ll analyse real case studies to discover how brands around the world have used these insights to enhance their digital touchpoints (websites, social media, emails, display advertising) and monitor and convert audiences. You’ll learn how to design and build platforms and use analytics to monitor conversations, manage communications and improve customer experience.
In your final term, you’ll choose between a written dissertation and live consultancy project – teaming up with businesses and working with real data to analyse and optimise digital marketing strategies, boosting engagement on web and social media. Students have previously teamed up with brands like Biscuiteers, retail companies like Moonwalkr and charities like Alzheimer’s Dementia Support.
Whether you come from an academic or professional marketing background, or even a different field entirely, this course is designed to challenge and improve your understanding of digital marketing strategy, performance and innovation. You’ll graduate with the confidence, experience and practical skills to lead successful projects, drive innovation and deliver value in today's complex, tech-driven landscape – joining successful alumni as digital marketing managers, social media creators, content strategists, marketing analysts and consultants at brands including AC Milan and Ferrero Rocher.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit. Minimum entry requirements for Level 7 – you'll need one of the following qualifications: - Minimum second class UK undergraduate degree We also welcome applications from students who don't meet our entry requirements. In order to be accepted for exceptional entry, you must: - Have one year of work experience (if you hold a degree lower than a 2:2) This will be assessed on a case-by-case basis by academic referral only. |
| Location | Regent's University London Inner Circle Regents Park London NW1 4NS |
Fees
| EU | 28750 GBP for Whole course |
|---|---|
| International | 28750 GBP for Whole course |
| England | 28750 GBP for Whole course |
| Northern Ireland | 28750 GBP for Whole course |
| Scotland | 28750 GBP for Whole course |
| Wales | 28750 GBP for Whole course |
| Channel Islands | 28750 GBP for Whole course |
Summary
Gain a deeper understanding of digital marketing strategy, performance and innovation.
In a world of high competition, constant innovation and evolving consumer behaviours, it’s vital for marketers to stay ahead of the curve and create impactful campaigns that stand out from the crowd. This course has been designed to provide you with the latest research, industry skills and practical experience to excel in this dynamic, data-driven industry.
Why Regent’s? - An intimate campus: located in the heart of London’s royal Regent’s Park
-
Unparalleled global connections: gain exposure to leading industry professionals
-
Future-facing: an innovative curriculum structure that's unique to Regent's
-
Small class sizes: experience tailored attention, support and guidance
-
Focused specialism: develop specialist skills in digital marketing and performance
-
Recognised excellence: Chartered Management Institute (CMI) accredited
-
Hands-on: gain experience using industry-standard tools and techniques
-
Prime location: opportunities to access exclusive industry events, talks and tours
What to expect This course places you at the forefront of this fast-growing industry, where skills are in high demand. You’ll learn to harness new tools and technologies to influence business strategies, optimise platforms, track performance and build campaigns that cut through the noise, engage new audiences and help brands achieve their objectives and hit their targets.
You’ll dive into the fundamentals of digital marketing strategy, consumer behaviour and data analytics – using industry-standard tools such as Google Analytics, Semrush and Brandwatch, and statistical software like SAS and SPSS. You’ll uncover hidden patterns, build interactive dashboards and construct customer profiles that allow you analyse past behaviour to predict future trends. From this, you’ll be able to tailor communications and create impactful narratives that speak to different audiences and motivations.
Working with classmates, you’ll analyse real case studies to discover how brands around the world have used these insights to enhance their digital touchpoints (websites, social media, emails, display advertising) and monitor and convert audiences. You’ll learn how to design and build platforms and use analytics to monitor conversations, manage communications and improve customer experience.
In your final term, you’ll choose between a written dissertation and live consultancy project – teaming up with businesses and working with real data to analyse and optimise digital marketing strategies, boosting engagement on web and social media. Students have previously teamed up with brands like Biscuiteers, retail companies like Moonwalkr and charities like Alzheimer’s Dementia Support.
Whether you come from an academic or professional marketing background, or even a different field entirely, this course is designed to challenge and improve your understanding of digital marketing strategy, performance and innovation. You’ll graduate with the confidence, experience and practical skills to lead successful projects, drive innovation and deliver value in today's complex, tech-driven landscape – joining successful alumni as digital marketing managers, social media creators, content strategists, marketing analysts and consultants at brands including AC Milan and Ferrero Rocher.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit. Minimum entry requirements for Level 7 – you'll need one of the following qualifications: - Minimum second class UK undergraduate degree We also welcome applications from students who don't meet our entry requirements. In order to be accepted for exceptional entry, you must: - Have one year of work experience (if you hold a degree lower than a 2:2) This will be assessed on a case-by-case basis by academic referral only. |
| Location | Regent's University London Inner Circle Regents Park London NW1 4NS |
Fees
| Republic of Ireland | 28750 GBP for Whole course |
|---|---|
| EU | 28750 GBP for Whole course |
| International | 28750 GBP for Whole course |
| England | 28750 GBP for Whole course |
| Northern Ireland | 28750 GBP for Whole course |
| Scotland | 28750 GBP for Whole course |
| Wales | 28750 GBP for Whole course |
| Channel Islands | 28750 GBP for Whole course |
Summary
Develop your understanding of digital marketing strategy, together with the technical and analytical skills needed to work in this data-driven industry – client or agency-side.
Combine traditional marketing knowledge with digital, analytical and social expertise – harnessing global trends in mobile, cloud computing, consumer behaviour and social technologies, and learning how different marketing elements (web, email, social media, affiliate, display advertising) can work together as part of an integrated campaign to target, monitor and convert audiences.
You’ll learn how to gather digital data using a variety of industry tools, analyse your findings using statistical software (from SAS to SPSS), and explore how businesses use this data to construct multi-dimensional customer profiles that not only describe their past actions but also predict their future trends.
You’ll also finely examine the role that an organisation’s website can play in its digital marketing strategy and the tools available to measure its effectiveness. You’ll learn the principles of designing and building a site, creating and organising content and using analytics to listen, monitor, manage communications and improve user experience – working towards your Google Analytics Individual Qualification (GAIQ).
In your final term, choose between a written dissertation or a live consultancy project – teaming up with local businesses and working with live data to propose solutions to problem proposals.
Graduate business-ready
Graduate with the skills of a modern marketer: creativity, analytics, web and digital – attractive to marketing employers and digital agencies worldwide, able to work in areas like web analytics, social media, content marketing, digital advertising and data analysis. Our alumni have worked on campaigns for organisations such as AC Milan and Ferrero Rocher as well as revitalising family businesses and launching their own start-ups.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit. Minimum entry requirements for Level 7 – you'll need one of the following qualifications: - Minimum second class UK undergraduate degree We also welcome applications from students who don't meet our entry requirements. In order to be accepted for exceptional entry, you must: - Have one year of work experience (if you hold a degree lower than a 2:2) This will be assessed on a case-by-case basis by academic referral only. |
| Location | Regent's University London Inner Circle Regents Park London NW1 4NS |
Fees
| EU | 26000 GBP for Whole course |
|---|---|
| International | 26000 GBP for Whole course |
| England | 26000 GBP for Whole course |
| Northern Ireland | 26000 GBP for Whole course |
| Scotland | 26000 GBP for Whole course |
| Wales | 26000 GBP for Whole course |
| Channel Islands | 26000 GBP for Whole course |
Summary
Develop your understanding of digital marketing strategy, together with the technical and analytical skills needed to work in this data-driven industry – client or agency-side.
Combine traditional marketing knowledge with digital, analytical and social expertise – harnessing global trends in mobile, cloud computing, consumer behaviour and social technologies, and learning how different marketing elements (web, email, social media, affiliate, display advertising) can work together as part of an integrated campaign to target, monitor and convert audiences.
You’ll learn how to gather digital data using a variety of industry tools, analyse your findings using statistical software (from SAS to SPSS), and explore how businesses use this data to construct multi-dimensional customer profiles that not only describe their past actions but also predict their future trends.
You’ll also finely examine the role that an organisation’s website can play in its digital marketing strategy and the tools available to measure its effectiveness. You’ll learn the principles of designing and building a site, creating and organising content and using analytics to listen, monitor, manage communications and improve user experience – working towards your Google Analytics Individual Qualification (GAIQ).
In your final term, choose between a written dissertation or a live consultancy project – teaming up with local businesses and working with live data to propose solutions to problem proposals.
Graduate business-ready
Graduate with the skills of a modern marketer: creativity, analytics, web and digital – attractive to marketing employers and digital agencies worldwide, able to work in areas like web analytics, social media, content marketing, digital advertising and data analysis. Our alumni have worked on campaigns for organisations such as AC Milan and Ferrero Rocher as well as revitalising family businesses and launching their own start-ups.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit. Minimum entry requirements for Level 7 – you'll need one of the following qualifications: - Minimum second class UK undergraduate degree We also welcome applications from students who don't meet our entry requirements. In order to be accepted for exceptional entry, you must: - Have one year of work experience (if you hold a degree lower than a 2:2) This will be assessed on a case-by-case basis by academic referral only. |
| Location | Regent's University London Inner Circle Regents Park London NW1 4NS |
Fees
| EU | 26000 GBP for Whole course |
|---|---|
| International | 26000 GBP for Whole course |
| England | 26000 GBP for Whole course |
| Northern Ireland | 26000 GBP for Whole course |
| Scotland | 26000 GBP for Whole course |
| Wales | 26000 GBP for Whole course |
| Channel Islands | 26000 GBP for Whole course |
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