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Oxford Brookes University: Marketing and Brand Management
| Institution | Oxford Brookes University |
|---|---|
| Department | Oxford Brookes Business School |
| Web | http://www.brookes.ac.uk |
| admissions@brookes.ac.uk | |
| Telephone | 01865 535000 |
| Study type | Taught |
MSc
Summary
On this MSc Marketing and Brand Management course, you will immerse yourself in the exciting and fast-paced world of brands and their strategic management across a broad range of industries.
You will develop a strong foundation in various areas of marketing theory and practice. With a particular perspective on brand management, you will learn how to ‘market’ through the use of various marketing communication channels. This includes traditional as well as digital channels such as
-
Instagram
-
TikTok
-
YouTube
-
or LinkedIn.
You will learn about digital marketing, advertising, public relations and influencer marketing by working with real-life client organisations.
The course prepares you to work for organisations such as branding and advertising agencies or marketing, brand management and communications departments within an organisation.
There is a work placement option for those who start the course in September or January. This consists of a year's paid supervised work experience in a marketing role. This can prepare you for your future career in marketing.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution. Please also see the University's general entry requirements. |
| Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
| EU | 19600 GBP for Year 1 |
|---|---|
| England | 12300 GBP for Year 1 |
| Northern Ireland | 12300 GBP for Year 1 |
| Scotland | 12300 GBP for Year 1 |
| Wales | 12300 GBP for Year 1 |
| Channel Islands | 12300 GBP for Year 1 |
| International | 19600 GBP for Year 1 |
Summary
On this MSc Marketing and Brand Management course, you will immerse yourself in the exciting and fast-paced world of brands and their strategic management across a broad range of industries.
You will develop a strong foundation in various areas of marketing theory and practice. With a particular perspective on brand management, you will learn how to ‘market’ through the use of various marketing communication channels. This includes traditional as well as digital channels such as
-
Instagram
-
TikTok
-
YouTube
-
or LinkedIn.
You will learn about digital marketing, advertising, public relations and influencer marketing by working with real-life client organisations.
The course prepares you to work for organisations such as branding and advertising agencies or marketing, brand management and communications departments within an organisation.
There is a work placement option for those who start the course in September or January. This consists of a year's paid supervised work experience in a marketing role. This can prepare you for your future career in marketing.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution. Please also see the University's general entry requirements. |
| Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
| Channel Islands | 6150 GBP for Module |
|---|---|
| England | 6150 GBP for Module |
| Northern Ireland | 6150 GBP for Module |
| Scotland | 6150 GBP for Module |
| Wales | 6150 GBP for Module |
Summary
On this MSc Marketing and Brand Management course, you will immerse yourself in the exciting and fast-paced world of brands and their strategic management across a broad range of industries.
You will develop a strong foundation in various areas of marketing theory and practice. With a particular perspective on brand management, you will learn how to ‘market’ through the use of various marketing communication channels. This includes traditional as well as digital channels such as
-
Instagram
-
TikTok
-
YouTube
-
or LinkedIn.
You will learn about digital marketing, advertising, public relations and influencer marketing by working with real-life client organisations.
The course prepares you to work for organisations such as branding and advertising agencies or marketing, brand management and communications departments within an organisation.
There is a work placement option for those who start the course in September or January. This consists of a year's paid supervised work experience in a marketing role. This can prepare you for your future career in marketing.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution. Please also see the University's general entry requirements. |
| Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
| EU | 19600 GBP for Year 1 |
|---|---|
| England | 12300 GBP for Year 1 |
| Northern Ireland | 12300 GBP for Year 1 |
| Scotland | 12300 GBP for Year 1 |
| Wales | 12300 GBP for Year 1 |
| Channel Islands | 12300 GBP for Year 1 |
| International | 19600 GBP for Year 1 |
Summary
On this MSc Marketing and Brand Management course, you will immerse yourself in the exciting and fast-paced world of brands and their strategic management across a broad range of industries.
You will develop a strong foundation in various areas of marketing theory and practice. With a particular perspective on brand management, you will learn how to ‘market’ through the use of various marketing communication channels. This includes traditional as well as digital channels such as
-
Instagram
-
TikTok
-
YouTube
-
or LinkedIn.
You will learn about digital marketing, advertising, public relations and influencer marketing by working with real-life client organisations.
The course prepares you to work for organisations such as branding and advertising agencies or marketing, brand management and communications departments within an organisation.
There is a work placement option for those who start the course in September or January. This consists of a year's paid supervised work experience in a marketing role. This can prepare you for your future career in marketing.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution. Please also see the University's general entry requirements. |
| Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
| England | 6150 GBP for Year 1 |
|---|---|
| Northern Ireland | 6150 GBP for Year 1 |
| Scotland | 6150 GBP for Year 1 |
| Wales | 6150 GBP for Year 1 |
| Channel Islands | 6150 GBP for Year 1 |
Summary
On this MSc Marketing and Brand Management course, you will immerse yourself in the exciting and fast-paced world of brands and their strategic management across a broad range of industries.
You will develop a strong foundation in various areas of marketing theory and practice. With a particular perspective on brand management, you will learn how to ‘market’ through the use of various marketing communication channels. This includes traditional as well as digital channels such as
-
Instagram
-
TikTok
-
YouTube
-
or LinkedIn.
You will learn about digital marketing, advertising, public relations and influencer marketing by working with real-life client organisations.
The course prepares you to work for organisations such as branding and advertising agencies or marketing, brand management and communications departments within an organisation.
There is a work placement option for those who start the course in September or January. This consists of a year's paid supervised work experience in a marketing role. This can prepare you for your future career in marketing.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution. Please also see the University's general entry requirements. |
| Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
| England | 12300 GBP for Year 1 |
|---|---|
| Northern Ireland | 12300 GBP for Year 1 |
| Scotland | 12300 GBP for Year 1 |
| Wales | 12300 GBP for Year 1 |
| Channel Islands | 12300 GBP for Year 1 |
| EU | 19600 GBP for Year 1 |
| International | 19600 GBP for Year 1 |
Summary
Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.
You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.
With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.
The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:
-
a branding or marketing agency
-
a marketing, branding or communications department within an organisation.
There is a work placement option for those who start the course in September. This consists of a year's paid supervised work experience in a marketing role. This will prepare you for your future career.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Specific entry requirements: This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
| Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
| EU | 18950 GBP for Year 1 |
|---|---|
| England | 11950 GBP for Year 1 |
| Northern Ireland | 11950 GBP for Year 1 |
| Scotland | 11950 GBP for Year 1 |
| Wales | 11950 GBP for Year 1 |
| Channel Islands | 11950 GBP for Year 1 |
| International | 18950 GBP for Year 1 |
Summary
Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.
You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.
With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.
The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:
-
a branding or marketing agency
-
a marketing, branding or communications department within an organisation.
There is a work placement option for those who start the course in September. This consists of a year's paid supervised work experience in a marketing role. This will prepare you for your future career.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Specific entry requirements: This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
| Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
| Channel Islands | 5975 GBP for Module |
|---|---|
| England | 5975 GBP for Module |
| Northern Ireland | 5975 GBP for Module |
| Scotland | 5975 GBP for Module |
| Wales | 5975 GBP for Module |
Summary
Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.
You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.
With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.
The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:
-
a branding or marketing agency
-
a marketing, branding or communications department within an organisation.
There is a work placement option for those who start the course in September. This consists of a year's paid supervised work experience in a marketing role. This will prepare you for your future career.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Specific entry requirements: This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
| Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
| England | 11950 GBP for Year 1 |
|---|---|
| Northern Ireland | 11950 GBP for Year 1 |
| Scotland | 11950 GBP for Year 1 |
| Wales | 11950 GBP for Year 1 |
| Channel Islands | 11950 GBP for Year 1 |
| International | 18950 GBP for Year 1 |
Summary
Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.
You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.
With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.
The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:
-
a branding or marketing agency
-
a marketing, branding or communications department within an organisation.
There is a work placement option for those who start the course in September. This consists of a year's paid supervised work experience in a marketing role. This will prepare you for your future career.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Specific entry requirements: This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
| Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
| England | 5975 GBP for Year 1 |
|---|---|
| Northern Ireland | 5975 GBP for Year 1 |
| Scotland | 5975 GBP for Year 1 |
| Wales | 5975 GBP for Year 1 |
| Channel Islands | 5975 GBP for Year 1 |
Summary
Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.
You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.
With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.
The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:
-
a branding or marketing agency
-
a marketing, branding or communications department within an organisation.
There is a work placement option for those who start the course in September. This consists of a year's paid supervised work experience in a marketing role. This will prepare you for your future career.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Specific entry requirements: This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
| Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
| England | 11950 GBP for Year 1 |
|---|---|
| Northern Ireland | 11950 GBP for Year 1 |
| Scotland | 11950 GBP for Year 1 |
| Wales | 11950 GBP for Year 1 |
| Channel Islands | 11950 GBP for Year 1 |
| EU | 18950 GBP for Year 1 |
| International | 18950 GBP for Year 1 |
Summary
Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.
You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.
With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.
The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:
-
a branding or marketing agency
-
a marketing, branding or communications department within an organisation.
There is a work placement option for those who start the course in September. This consists of a year's paid supervised work experience in a marketing role. This will prepare you for your future career.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Specific entry requirements: This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
| Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
| England | 11350 GBP for Year 1 |
|---|---|
| Northern Ireland | 11350 GBP for Year 1 |
| Scotland | 11350 GBP for Year 1 |
| Wales | 11350 GBP for Year 1 |
| Channel Islands | 11350 GBP for Year 1 |
| EU | 17650 GBP for Year 1 |
| International | 17650 GBP for Year 1 |
Summary
Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.
You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.
With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.
The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:
-
a branding or marketing agency
-
a marketing, branding or communications department within an organisation.
There is a work placement option for those who start the course in September. This consists of a year's paid supervised work experience in a marketing role. This will prepare you for your future career.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Specific entry requirements: This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
| Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
| England | 5675 GBP for Year 1 |
|---|---|
| Northern Ireland | 5675 GBP for Year 1 |
| Scotland | 5675 GBP for Year 1 |
| Wales | 5675 GBP for Year 1 |
| Channel Islands | 5675 GBP for Year 1 |
Summary
Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.
You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.
With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.
The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:
-
a branding or marketing agency
-
a marketing, branding or communications department within an organisation.
There is a work placement option for those who start the course in September. This consists of a year's paid supervised work experience in a marketing role. This will prepare you for your future career.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Specific entry requirements: This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
| Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
| EU | 17650 GBP for Year 1 |
|---|---|
| England | 11350 GBP for Year 1 |
| Northern Ireland | 11350 GBP for Year 1 |
| Scotland | 11350 GBP for Year 1 |
| Wales | 11350 GBP for Year 1 |
| Channel Islands | 11350 GBP for Year 1 |
| International | 17650 GBP for Year 1 |
Summary
Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.
You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.
With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.
The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:
-
a branding or marketing agency
-
a marketing, branding or communications department within an organisation.
There is a work placement option for those who start the course in September. This consists of a year's paid supervised work experience in a marketing role. This will prepare you for your future career.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Specific entry requirements: This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
| Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
| England | 5675 GBP for Year 1 |
|---|---|
| Northern Ireland | 5675 GBP for Year 1 |
| Scotland | 5675 GBP for Year 1 |
| Wales | 5675 GBP for Year 1 |
| Channel Islands | 5675 GBP for Year 1 |
Summary
Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.
You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.
With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.
The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:
-
a branding or marketing agency
-
a marketing, branding or communications department within an organisation.
There is a work placement option for those who start the course in September. This consists of a year's paid supervised work experience in a marketing role. This will prepare you for your future career.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Specific entry requirements: This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
| Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
| EU | 17650 GBP for Year 1 |
|---|---|
| England | 11350 GBP for Year 1 |
| Northern Ireland | 11350 GBP for Year 1 |
| Scotland | 11350 GBP for Year 1 |
| Wales | 11350 GBP for Year 1 |
| Channel Islands | 11350 GBP for Year 1 |
| International | 17650 GBP for Year 1 |
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