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Loughborough University London: Sport Marketing
| Institution | Loughborough University London View institution profile |
|---|---|
| Department | Institute for Sport Business |
| Web | https://www.lborolondon.ac.uk |
| Study type | Taught |
Summary
Set yourself up to compete as a marketer in the fast-paced sport business sector by joining us on this master’s in sport marketing, based in the heart of London’s Olympic Park.
Marketing and sponsorship are critical sources of income for teams and organisations across elite sport. Sport marketing is also a key and growing business area for sportswear manufacturers, sport events, fitness brands and gambling companies.
On this course, you’ll get a solid grounding in topics like marketing strategy design, market research, sponsorship, social media strategy, digital storytelling and PR. Crucially, you’ll apply these in the context of sector-specific dynamics such as timings, partnerships and the global scope of sport – so you have the expertise to succeed in this highly competitive field.
Work with world-class partners and real-world data Based at the former Olympic Park site in East London, you’ll benefit from Loughborough London’s close links with major sports organisations, brands and government.
Study with leading academics and industry experts and get to grips with building campaigns using high-level commercial data from partners like World Rugby and Two Circles. Plus, you’ll get hands-on experience of the software you’ll need like Tableau, Excel and JASP.
Continually updated to keep you ahead of the latest trends and industry developments, this is a course you can shape around your interests. Explore areas such as new media and analytics, sport integrity or sport ecology. If you’re a student who prefers learning by doing, a collaborative project will give your programme an even stronger practical slant.
The starting block to a successful sport marketing career This course is ideal whether you come from a marketing or business background, or want to side-step completely from another career.
Either way, you’ll graduate with up-to-date skills and industry know-how, ready to pitch yourself ahead of the competition in marketing roles across sports organisations and related businesses.
MSc
| Level | NFQ Level 7 |
|---|---|
| Entry requirements | A 2:1 honours degree (or equivalent international qualification). |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 2:1 honours degree (or equivalent international qualification). |
Loughborough University London
Part of a prestigious UK top 10 university, Loughborough University London delivers world-class postgraduate education and fosters innovation. Created exclusively for postgraduate study and research, our mission is to develop forward-thinking leaders and entrepreneurs ready to make an impact worldwide. We bridge the gap between academia and industry, bringing together academia, creative professionals, and ambitious students in a connected, collaborative community.
Our vision and mission
We create a stimulating environment that nurtures creativity, critical thinking and practical skills rooted in real-world application. Our aim is to cultivate innovators and changemakers who can address …
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