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Loughborough University London: Digital Marketing
| Institution | Loughborough University London View institution profile |
|---|---|
| Department | Institute for Digital Technologies View department profile |
| Web | https://www.lboro.ac.uk |
| Study type | Taught |
Summary
Our MSc Digital Marketing is aimed at providing students with a comprehensive understanding of digital technologies and principles of digital contemporary marketing practices, which will allow you to address associated challenges in the ever-changing business landscape.
We live in a world where people and objects are inter-connected to each other through high-speed internet connections. Organisations desire to utilise this nature of connectivity with a growing empowered digitisation to gain competitive advantage in the way their products and services are offered to the consumers and enjoy increased profitability.
Our Digital Marketing MSc programme offers you to build your knowledge and expertise of digital technologies through learning social media analysis, data processing, information management, gaming, search engine optimisation and artificial intelligence. This master's degree covers various elements of digital marketing practices to help you create successful marketing strategies and to build up on a foundation for strategic marketing management. You will also gain an overarching view of the context in which today’s consumers, businesses and societies operate, including the technological and social challenges faced by individuals operating within the marketing profession.
Successful candidates will graduate from this Digital Marketing programme with the key knowledge and skills required to enter a variety of roles of digital marketing professionals to fully understand the strategies and techniques of market research and analysis, strategic marketing, consumer engagement, marketing communication, and international marketing.
MSc
| Level | NFQ Level 7 |
|---|---|
| Entry requirements | A 2:2 honours degree (or equivalent international qualification). |
| Level | NFQ Level 7 |
|---|---|
| Entry requirements | A 2:2 honours degree (or equivalent international qualification). |
About the Institute for Digital Technologies
Located in the high-tech business hub of London, the Institute for Digital Technologies is committed to advancing digital innovation to address some of the world’s most pressing global challenges. Our academic team, experts in their fields, deliver cutting-edge postgraduate teaching and research in areas such as machine learning, data analytics, immersive technologies, signal processing, optimization, human behaviour analysis, digital marketing, and the digital economy.
Each of our programmes is grounded in the latest research, offering students the opportunity to work on development projects and gain industry-focused experience. This combination of academic …
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