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London School of Business and Finance: Marketing

Institution London School of Business and Finance
Department London School of Business and Finance
Web https://www.lsbf.org.uk
Study type Taught

Summary

Throughout the Postgraduate Diploma in Marketing course you will be guided by our highly experienced industry specialists who have many years of hands-on marketing experience. You will be able to critically evaluate the processes of developing brands, formulating marketing strategies, analysing consumer behaviour, incorporating digital tools in your work, analysing the performance of digital marketing campaigns, social media ads, measuring sales and appreciate the relationship between content marketing, social media and SEO. These will be done using real-life scenarios, case studies and simulations.

Towards the end of the course, you will be expected to conduct an independent major project, under the supervision of a specialist tutor where you will extensively research into an area of your interest within the field of marketing.

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