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King's College London, University of London: Marketing (Online)

Institution King's College London, University of London
Department Culture, Media and Creative Industries
Web http://www.kcl.ac.uk
Telephone +44 (0) 20 7123 4843
Study type Taught

Summary

This part-time, online marketing degree is for graduates, professionals, and career changers who want to step into leadership or move into fast-paced marketing roles.

An MSc in Marketing gives you the strategic insight and practical skills to influence decisions, lead impactful campaigns, and drive business growth. You'll learn how to understand markets, shape brand direction, and spot opportunities others miss.

With a strong mix of theory and real-world application, you'll be ready to add value from day one and stand out in a competitive global job market.

This programme starts with core marketing principles. It then moves into specialist topics such as sustainability, digital marketing, and brand strategy. You’ll gain hands-on experience with industry-standard tools, including Mintel for market research and consumer insights, and Qualtrics for designing and analysing surveys. These tools support the development of evidence-based, job-relevant outputs.

MSc

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