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Heriot-Watt University: International Marketing with Consumer Psychology

Institution Heriot-Watt University View institution profile
Department Edinburgh Business School View department profile
Web www.hw.ac.uk/ebs/
Email studywithus@hw.ac.uk
Telephone 0131 451 3729
Study type Taught

Summary

The MSc International Marketing with Consumer Psychology provides you with detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing and consumer psychology affect everyday life. The programme has been specifically designed to meet the current and emerging demands of industry, by exploring the impact and added value marketing has for various kinds of stakeholders, to ensure you are highly sought after upon graduation.

During the master’s programme, you’ll develop knowledge to define and explain key marketing, consumer psychology, and international marketing terms and parameters and become aware of the range of marketing theories and models available for supporting and understanding a range of international marketing and consumer psychology issues and problems. You’ll critically evaluate the role of marketing and consumer psychology within both national and international contexts, including the exploration of how policies, programmes, strategies, and resources are selected and implemented. You’ll develop problem-solving skills to various marketing, consumer psychology and international marketing scenarios and generate strategic options for resolving such problems.

Each course will equip you with highly employable expertise and skills across marketing and consumer psychology. You’ll have the opportunity to choose an optional course – from sustainable marketing, social media marketing, contemporary business technology, and heritage and cultural marketing – to customise your learning and develop your specific marketing interests. Your international marketing with consumer psychology dissertation will allow you to engage in an independent in-depth critical examination of a particular marketing or consumer psychology topic, which is of interest to you.

You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. You’ll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life international marketing environments.

Your learning environment The MSc International Marketing with Consumer Psychology programme is taught through a combination of lectures, tutorials and group work allowing you to get to know and build relationships with your peers, the teaching staff and academics. You will be assessed by independent work and coursework and will receive support and feedback throughout the programme.

Customise your learning

You’ll learn from the core seven courses on the syllabus, five marketing-based and two psychology-based, with the choice of an optional course to focus on the area of international marketing with consumer psychology that interests you the most. This gives you the opportunity to customise your degree to match your specific interests or career pathway by selecting a specialist course option.

Accreditation

The MSc is accredited by the Chartered Institute of Marketing (CIM) within the Graduate Gateway programmes. You’ll gain a credit for prior learning upon completion of your degree or have the option to self-study for a CIM qualification during your programme of study. To gain your CIM certificate, you will need to register one additional CIM training course, and to gain your CIM diploma, you will need to register two additional courses.

This partnership provides you with the opportunity to attend CIM networking events which take place on campus, or locally in Edinburgh and Glasgow.

MSc

Heriot Watt

About Edinburgh Business School at Heriot-Watt University

Edinburgh Business School (EBS) at Heriot‑Watt University is a global leader in accessible, practice‑oriented education and research that promotes responsible business. With campuses in Edinburgh, Dubai, and Malaysia, we connect more than 14,000 students from 130+ countries and a worldwide alumni network of 49,000.

We specialise in inclusive, experiential learning that equips ambitious postgraduates to tackle real‑world challenges. Our teaching and research drive impact in areas such as innovation, logistics, supply chain management, workplace inclusion, sustainable capitalism, and industrial decarbonisation.

Through strong partnerships with industry and government, we translate …

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