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Glasgow Caledonian University: Applied Business Analytics

Institution Glasgow Caledonian University
Department Department of Business Management
Web http://www.gcu.ac.uk
Email studentenquiries@gcu.ac.uk
Telephone 0141 331 8630
Study type Taught

Summary

Progress to a career in data-driven business by studying the MSc Applied Business Analytics. Develop the skills to lead analytics projects, manage teams and apply data-informed solutions to real business challenges.

This course is designed to prepare you for a successful career in the data-driven business world. It is particularly suited to those from a business or non-technical background who want to expand into analytics. You’ll gain sought-after skills in data analytics, visualisation and programming, while developing practical business skills such as leadership and problem solving.

You’ll explore a range of analytical approaches such as identifying trends, forecasting outcomes and making data-informed decisions. Teaching is centred on applying analytics techniques to real business challenges, allowing you to put your learning into practice straight away. The curriculum combines technical skills like AI, programming and data visualisation with a strong emphasis on ethical data use, communication, and responsible leadership.

This course will enable you to:

  • Apply technical knowledge to real-world business challenges

  • Develop a strategic understanding of data use within the relevant legal and ethical frameworks

  • Lead analytics teams and manage data-driven projects

  • Build a strong foundation in programming, data storytelling and decision-making through industry-standard tools like Python, SQL and Power BI.

MSc

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