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Edge Hill University: Marketing Communications and Branding
| Institution | Edge Hill University |
|---|---|
| Department | Business School |
| Web | http://www.edgehill.ac.uk |
| study@edgehill.ac.uk | |
| Telephone | +44 (0)1695 657000 |
| Study type | Taught |
Master of Arts - MA (PG)
Summary
You will delve into multiple contemporary topics within marketing. Do you aspire to work in digital marketing? Or maybe you are passionate about using business analytics to make marketing decisions. Fuel your ambition as you study marketing methods including brand management, public relations and the use of social media in advertising.
Progress your career as a marketing professional through developing your contemporary analytical skills. As an evidence-based decision maker, you will learn to analyse a range of marketing models when developing a marketing communications and branding strategy.
We will teach you how to place the needs of the consumer at the heart of everything you do. From considering international consumers to the ethics of marketing, you will become an effective, responsible practitioner.
What you'll study
Throughout the course, you will develop the knowledge, skills and behaviours needed to succeed as a marketing professional. You’ll engage in modules that explore how international environment organisations operate as well as learning how to develop brands and organisations that customers value. You’ll also be given the opportunity to develop key analytical skills that will nurture your ability to become an evidence-based decision maker. By the end of the course, you’ll have developed the knowledge and skills needed to be an effective and responsible practitioner, capable of driving sustainable, positive change in a marketing environment.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Typical offer is a degree equivalent to a UK lower second class (2:2) honours degree in any discipline. A lower honours degree attainment may be admitted where you can provide evidence of experience and/or prior learning at the discretion of the department. You may be invited to an interview. |
| Location | Ormskirk (Main Campus) St Helens Road Ormskirk L39 4QP |
Summary
You will delve into multiple contemporary topics within marketing. Do you aspire to work in digital marketing? Or maybe you are passionate about using business analytics to make marketing decisions. Fuel your ambition as you study marketing methods including brand management, public relations and the use of social media in advertising.
Progress your career as a marketing professional through developing your contemporary analytical skills. As an evidence-based decision maker, you will learn to analyse a range of marketing models when developing a marketing communications and branding strategy.
We will teach you how to place the needs of the consumer at the heart of everything you do. From considering international consumers to the ethics of marketing, you will become an effective, responsible practitioner.
What you'll study
Throughout the course, you will develop the knowledge, skills and behaviours needed to succeed as a marketing professional. You’ll engage in modules that explore how international environment organisations operate as well as learning how to develop brands and organisations that customers value. You’ll also be given the opportunity to develop key analytical skills that will nurture your ability to become an evidence-based decision maker. By the end of the course, you’ll have developed the knowledge and skills needed to be an effective and responsible practitioner, capable of driving sustainable, positive change in a marketing environment.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Typical offer is a degree equivalent to a UK lower second class (2:2) honours degree in any discipline. A lower honours degree attainment may be admitted where you can provide evidence of experience and/or prior learning at the discretion of the department. You may be invited to an interview. |
| Location | Ormskirk (Main Campus) St Helens Road Ormskirk L39 4QP |
Summary
You will delve into multiple contemporary topics within marketing. Do you aspire to work in digital marketing? Or maybe you are passionate about using business analytics to make marketing decisions. Fuel your ambition as you study marketing methods including brand management, public relations and the use of social media in advertising.
Progress your career as a marketing professional through developing your contemporary analytical skills. As an evidence-based decision maker, you will learn to analyse a range of marketing models when developing a marketing communications and branding strategy.
We will teach you how to place the needs of the consumer at the heart of everything you do. From considering international consumers to the ethics of marketing, you will become an effective, responsible practitioner.
What you'll study
Throughout the course, you will develop the knowledge, skills and behaviours needed to succeed as a marketing professional. You’ll engage in modules that explore how international environment organisations operate as well as learning how to develop brands and organisations that customers value. You’ll also be given the opportunity to develop key analytical skills that will nurture your ability to become an evidence-based decision maker. By the end of the course, you’ll have developed the knowledge and skills needed to be an effective and responsible practitioner, capable of driving sustainable, positive change in a marketing environment.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Typical offer is a degree equivalent to a UK lower second class (2:2) honours degree in any discipline. A lower honours degree attainment may be admitted where you can provide evidence of experience and/or prior learning at the discretion of the department. You may be invited to an interview. |
| Location | Ormskirk (Main Campus) St Helens Road Ormskirk L39 4QP |
Summary
You will delve into multiple contemporary topics within marketing. Do you aspire to work in digital marketing? Or maybe you are passionate about using business analytics to make marketing decisions. Fuel your ambition as you study marketing methods including brand management, public relations and the use of social media in advertising.
Progress your career as a marketing professional through developing your contemporary analytical skills. As an evidence-based decision maker, you will learn to analyse a range of marketing models when developing a marketing communications and branding strategy.
We will teach you how to place the needs of the consumer at the heart of everything you do. From considering international consumers to the ethics of marketing, you will become an effective, responsible practitioner.
What you'll study
Throughout the course, you will develop the knowledge, skills and behaviours needed to succeed as a marketing professional. You’ll engage in modules that explore how international environment organisations operate as well as learning how to develop brands and organisations that customers value. You’ll also be given the opportunity to develop key analytical skills that will nurture your ability to become an evidence-based decision maker. By the end of the course, you’ll have developed the knowledge and skills needed to be an effective and responsible practitioner, capable of driving sustainable, positive change in a marketing environment.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Typical offer is a degree equivalent to a UK lower second class (2:2) honours degree in any discipline. A lower honours degree attainment may be admitted where you can provide evidence of experience and/or prior learning at the discretion of the department. You may be invited to an interview. |
| Location | Ormskirk (Main Campus) St Helens Road Ormskirk L39 4QP |
Summary
Persuasive words. Powerful images. Purposeful strategy. Marketing has never been so exciting. Learn how to drive success with our MA Marketing Communications & Branding.
Businesses around the world are looking for the best ways to sell more. How do they identify their target market? Stand out from the crowd? Or make sure they’re hitting the right note in diverse communities? You’ll explore current trends and contemporary topics as you study the evolving world of marketing.
You’ll discover how changing attitudes, social media and new technologies are changing advertising. You’ll study new ways of thinking about public relations in the digital age. Join us and see how brand strategy and marketing planning can make or break a company.
You’ll leave Edge Hill Business School ready to power successful marketing campaigns in the industry that appeals to you.
What you'll study
Our marketing communications and branding Masters takes an international view. Every country is part of the world economy bringing new business challenges and opportunities. You’ll gain a deep understanding of marketing, advertising, branding and public relations in this global context.
We encourage you to develop a contemporary view of your field. You’ll analyse a range of popular, well-established marketing ideas. You’ll debate their relevance for today’s brands and consumers in a world of ever-changing technology.
You’ll look at strategic marketing planning. You’ll untangle the psychology and management of brands. You’ll also study integrated marketing communications and public relations campaigns.
An important element of the course is your dissertation. You’ll immerse yourself in cutting-edge research and try out research methodologies and techniques as you investigate a specific topic or issue within your field.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should have a degree equivalent to UK first-class or second-class honours (2:2 or above). No specific subjects are required. |
| Location | Ormskirk (Main Campus) St Helens Road Ormskirk L39 4QP |
Summary
Persuasive words. Powerful images. Purposeful strategy. Marketing has never been so exciting. Learn how to drive success with our MA Marketing Communications & Branding.
Businesses around the world are looking for the best ways to sell more. How do they identify their target market? Stand out from the crowd? Or make sure they’re hitting the right note in diverse communities? You’ll explore current trends and contemporary topics as you study the evolving world of marketing.
You’ll discover how changing attitudes, social media and new technologies are changing advertising. You’ll study new ways of thinking about public relations in the digital age. Join us and see how brand strategy and marketing planning can make or break a company.
You’ll leave Edge Hill Business School ready to power successful marketing campaigns in the industry that appeals to you.
What you'll study
Our marketing communications and branding Masters takes an international view. Every country is part of the world economy bringing new business challenges and opportunities. You’ll gain a deep understanding of marketing, advertising, branding and public relations in this global context.
We encourage you to develop a contemporary view of your field. You’ll analyse a range of popular, well-established marketing ideas. You’ll debate their relevance for today’s brands and consumers in a world of ever-changing technology.
You’ll look at strategic marketing planning. You’ll untangle the psychology and management of brands. You’ll also study integrated marketing communications and public relations campaigns.
An important element of the course is your dissertation. You’ll immerse yourself in cutting-edge research and try out research methodologies and techniques as you investigate a specific topic or issue within your field.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should have a degree equivalent to UK first-class or second-class honours (2:2 or above). No specific subjects are required. |
| Location | Ormskirk (Main Campus) St Helens Road Ormskirk L39 4QP |
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