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Birmingham City University: Fashion Communication
| Institution | Birmingham City University |
|---|---|
| Department | School of Fashion and Textiles |
| Web | http://www.bcu.ac.uk |
| courseenquiries@bcu.ac.uk | |
| Telephone | 0121 331 6295 |
| Study type | Taught |
Summary
MA Fashion Communication aims to give you the knowledge, skills and experience to launch your career in the fashion and beauty industry.
You will choose one of 3 areas to specialise in: MA Fashion Communication: Marketing, MA Fashion Communication: Cosmetics Branding and Marketing and MA Fashion Communication: Styling and Creative Direction.
Each specialism has specialism specific seminars within shared modules that allow you to focus your research and outputs on your chosen area and collaborate with students from across MA Fashion Communication.
The first term is shared to allow you to experience each specialism, and you can confirm or change your specialism at the end of term 1. You will develop knowledge and skills in analysing fashion and beauty campaigns, visual communication, technical production, and research methods.
In term 2 you put these skills to use by creating collaborative and industry focused campaigns relevant to your chosen specialism. Term 3 is the culmination of your studies in which you create your final major project and prepare for your entry into the industry. Specialisms are achieved through the work you produce and briefs you choose within shared and optional modules.
Active participation in debates about the future of the fashion and beauty industry is encouraged. You'll explore pivotal issues such as sustainability, diversity, and digital technology, to propose future focused creative solutions.
In all specialisms you will learn to harness the power of compelling storytelling, visual aesthetics, and consumer research, to effectively engage audiences and drive impactful brand narratives. Adopting an international approach, you will be encouraged to reflect on your own heritage, culture, and positionality to promote cross cultural dialogue and peer to peer learning, helping you to become a professional capable of navigating the global landscape of the fashion and cosmetics industry.
This course is suitable for both recent graduates and qualified mature students who aim to work in the fashion and beauty industry. Whilst a related fashion, creative or business degree is useful, it is not essential to join the course.
MA Fashion Communication will prepare you for careers such as fashion and beauty PR, fashion and beauty marketing, fashion styling and creative direction, advertising, trend prediction, social media management, visual merchandising, brand management and the development of future fashion and beauty entrepreneurs.
MA
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Please see the university website course page for information on entry requirements for this course. |
| Location | City Centre 1 Curzon Street Birmingham B4 7XG |
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