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Birmingham City University: Film Distribution and Marketing

Institution Birmingham City University
Department New Technology Institute
Web http://www.bcu.ac.uk
Email courseenquiries@bcu.ac.uk
Telephone 0121 331 6295
Study type Taught

Summary

Shoot into the film industry with the world's first Master’s degree in film distribution and marketing. Available as a one-year intensive full-time course, our MA Film Distribution and Marketing has been designed with industry to reflect the growing need for entrepreneurial producers, marketers and distribution experts.

Graduates from this course have secured roles with companies such as Koch Media (Germany), Kaleidoscope Films (UK), GFM Films (UK) and Red Arrow Media (Europe). You will have an opportunity to experience work placements during the course with previous placements including major industry players such as FilmNation (US) and Sony Picture Classics (US).

What's covered in the course?

Taught by an industry experienced team, including Oscar-nominated producer, Lee Thomas, and film industry expert, Eugenio Triana, you'll develop the strategic skills needed to apply new and emergent models of film financing and market and engage audiences in a competitive, fast changing global entertainment business.

This Master’s course examines old and new business models spanning all aspects of the film development cycle.

The course embraces advances in technology, digital communication channels and opportunities to monetise content across a variety of platforms outside traditional cinema.

During the course, you will receive intensive tuition from industry professionals before working to create and deploy strategies for projects around development and pitching, financing and pitching to investors, and distribution and marketing campaigns - all under the guidance of mentors.

As well as this, you'll get to work on real film projects ranging from low- to no-budget esoteric art house through to more commercially ambitious genres and across all stages of a film's life cycle – from development to production to distribution. During the course previous students have worked with companies including New Yorker Films, New Wave Films, Kaleidoscope Films and the Taiwan Film Institute.

Professional Placement option This course offers an optional professional placement. This allows you to spend 20 weeks with an employer, following completion of your taught modules, and is a great way to enhance your employability.

The experience you gain through your placement will allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.

If you choose the placement option, you will be responsible for finding and securing a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional and national employers, and the support of our Careers teams. If you do not secure a suitable placement, you will automatically be transferred back to the standard, non-placement version of the course.

Please note: Placements will only be confirmed following a competitive, employer-led selection process. As such, the University will not be able to guarantee placements for students who have registered for the professional placement option.

MA

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