Birmingham City University: Luxury Jewellery Management

InstitutionBirmingham City University
Department Birmingham School of Jewellery
Web http://www.bcu.ac.uk
Email courseenquiries@bcu.ac.uk
Telephone 0121 331 6295
Study type Taught

Summary

The global luxury sector continues to grow, with increasing profits for both well established and new brands. The MA Luxury Jewellery Management course will address the specific challenges and opportunities of the luxury jewellery industry and is the perfect choice for students that see their future careers with premium, high-end and luxury jewellery brands. You will develop skills to support the marketing needs of luxury jewellery; the design of global strategies; the ethical and sustainability of high-end jewellery business and the fundamentals of luxury branding.

What's covered in the course? You will learn about global business strategy and leadership and how this can advance the interests of luxury jewellery brands, designing and creating marketing plans and effective campaigns, which are emerging as significantly important skills for managers of luxury jewellery business all over the world. The course is global in its outlook and reflects business systems, standards and practices from around the world, drawing upon international case studies and fostering intercultural fluency among students.

The MA Luxury Jewellery Management is based on the philosophy that management education should provide a thorough grounding in the disciplines related to the functional aspects of management, and the interaction with contextual forces that impact on organisations. This knowledge and understanding is then further contextualised to provide integrative strategic themes. The impact of globalisation on business in all disciplines is a coherent theme throughout the course.

Drawing on the strengths and expertise across Birmingham City University, this course includes modules from both the Faculty of Arts, Design and Media (ADM) and the Faculty of Business, Law and Social Sciences (BLSS).

MA

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