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Birmingham City University: Marketing

Institution Birmingham City University
Department Birmingham City Business School
Web http://www.bcu.ac.uk
Email courseenquiries@bcu.ac.uk
Telephone 0121 331 6295
Study type Taught

Summary

Do you want to study a Master’s in Marketing in Birmingham? It will expose you to the fundamental skills and attributes you need to become a successful marketer. You will learn how to negotiate the challenges and issues that businesses and third-sector organisations face, in marketing their products, services and experiences.

You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of marketing, including contemporary focus on responsible and sustainable marketing management, in a sophisticated digital world. Throughout the course, the course team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the marketing career of your choice.

What's covered in this course?

You will learn about the fundamental principles of marketing management within a global context. This will cover fundamental principles such as value proposition, focussing on the consumer and their behaviour. The increasingly sophisticated nature of contemporary advertising will segue into digital marketing and AI, combining creativity with digital analytics to produce rounded marketers, complete with the skill base required by contemporary employers and agencies. You will establish the importance and impact of efficient marketing, developing the skills and insights of a successful, strategic, marketing manager. Customers are at the heart of every business, and marketing places you at the centre of corporate strategy and its application. You’ll become knowledgeable in knowing how to make a company stand out from the competition, developing innovative brand and communications plans, while also being attentive to the triple bottom-line of people, profit and planet.

The final core Research Project module is tailored to your career aspirations. The module provides two project options: a ‘consultancy project’ option where you work with a client who has a marketing problem that you feel you can solve; or a traditional dissertation involving both the theory and practice of marketing. Whatever route you choose, it will give you the opportunity to identify a topic and industry of your choice, related to your specialist area of marketing, tailoring your degree to enhance your employability for your final chosen career destination. Previous projects have involved fashion branding, customer relationship management in the finance sector, and customer loyalty within sports marketing.

Professional Placement option This course offers an optional professional placement. This allows you to spend 20 weeks with an employer, following completion of your taught modules, and is a great way to enhance your employability.

The experience you gain through your placement will allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.

If you choose the placement option, you will be responsible for finding and securing a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional and national employers, and the support of our Careers teams. If you do not secure a suitable placement, you will automatically be transferred back to the standard, non-placement version of the course.

Please note: Placements will only be confirmed following a competitive, employer-led selection process. As such, the University will not be able to guarantee placements for students who have registered for the professional placement option.

MSc

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