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Arts University Bournemouth: User Experience (UX/UI)
| Institution | Arts University Bournemouth |
|---|---|
| Department | Arts and Communication |
| Web | http://aub.ac.uk/ |
| Study type | Taught |
Summary
The MA User Experience (UX/UI) is a forward-thinking postgraduate course that empowers students to critically design, prototype, and evaluate sophisticated digital experiences. Informed by human-centred design, the course challenges students to push beyond surface-level aesthetics and develop meaningful, research-informed solutions for complex user needs across digital platforms, services, and systems.
At its core, the course is underpinned by a critical, values-led approach that positions UX and UI design as tools for social inquiry, cultural intervention, and ethical innovation. Students will engage with advanced debates around the role of experience design in shaping human behaviour, mediating socio-technical systems, and responding to urgent global challenges—such as digital equity, algorithmic bias, environmental sustainability, and data governance. Through a research-informed lens, students are encouraged to interrogate the broader cultural, political, and technological frameworks within which digital design operates, preparing them to contribute to the future of UX/UI as critically reflective and socially responsible practitioners.
Students develop advanced skills in: • UX strategy and design leadership • Complex user research and evaluation • Prototyping for multi-platform environments including AR/VR and AI • Service and systems thinking • Critical design theory and speculative design • Ethical and inclusive UX methodologies
Through studio practice, live projects, and independent research, students will work across disciplines and collaborate with industry, culminating in a self-directed Final Major Project. As part of AUB’s creative postgraduate community, MA UX/UI students graduate with the confidence and expertise to lead innovation in digital design, whether in industry, consultancy, or further research.
MA
| Level | RQF Level 7 |
|---|---|
| Entry requirements | BA (Hons) degree with minimum 2:1 (second-class, upper division) classification in relevant creative subject or equivalent undergraduate level; applicants with other than the required academic qualifications may be considered for entry if there is sufficient evidence to indicate that they have the potential to fulfil the objectives of the course of study and to achieve the standard of the final award. Applicants whose first language is not English will be required to obtain IELTS 6.5 overall with a minimum of 5.5 in every component (reading, writing, speaking and listening), or an equivalent English language qualification. For more information on AUB’s entry requirements please refer to the website. |
| Location | Main Site - Arts University Bournemouth Wallisdown Poole BH12 5HH |
Fees
| England | 9000 GBP for Year 1 |
|---|---|
| Northern Ireland | 9000 GBP for Year 1 |
| Scotland | 9000 GBP for Year 1 |
| Wales | 9000 GBP for Year 1 |
| Republic of Ireland | 9000 GBP for Year 1 |
| EU | 19950 GBP for Year 1 |
| International | 19950 GBP for Year 1 |
| Channel Islands | 19950 GBP for Year 1 |
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