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UPF Barcelona School of Management: Master of Arts in Communication Management

Institution UPF Barcelona School of Management
Department Single tier structure
Web http://www.bsm.upf.edu
Study type Taught

Summary

Offered jointly between the UPF Department of Communication and the UPF Barcelona School of Management, the Master of Arts in Communication Management is a one-year, full-time program taught entirely in English targeted at students who are especially interested in the areas of corporate communication, place branding, transmedia strategies, and digital communication.

Throughout the program, students will learn to identify the fundamental and distinctive components of media industries (agents, assets, and organisations); plan and implement communications strategies that fit specific characteristics of different socio-political and cultural realities; and recognize the nature, operation and management of modern corporations and the impact they have on the economy and society. They will also learn to apply the main concepts, theories, and methods related to place branding; gain knowledge about new forms of transmedia storytelling and develop transmedia strategies in different fields (fiction, non-fiction, and branding). Once finished, students will be able to produce and defend a research project using quality, academic and professional criteria.

The Master of Arts in Communication Management benefits from the outstanding, hand-selected faculty of the UPF´s world-famous Department of Communication. The UPF is among the world´s 100 best universities in linguistics and communications. Based on this distinction the program's main feature is the rigorous learning of communication management techniques along with the practical experiences provided by industry professionals.

MA

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