University of Wolverhampton: Public Relations and Corporate Communication

InstitutionUniversity of Wolverhampton
Department School of Media
Web http://www.wlv.ac.uk
Email enquiries@wlv.ac.uk
Telephone 0800 953 3222
Study type Taught

Summary

This course offers a critical examination of the academic theories and contemporary professional practices that shape the profession in the 21st century.

The course will focus on the design and planning of organisational change campaigns, corporate social responsibility (CSR) programmes and rhetorical and non-rhetorical responses and tactics to tackle issues and crises. Students will be equipped with the tools and skills needed to address different stakeholders and to approach any challenge from a strategic perspective.

Also the course programme is taught by professionals with extensive experience in different areas of the industry and its content has been recognised by the Chartered Institute of Public Relations (CIPR). This certifies that our students will have the opportunity to learn up to date techniques that are relevant to the current workplace, whether their prospective or current posts involve practicing at a local, national or an international level.

MA

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