University of Wolverhampton: Professional Marketing
|Institution||University of Wolverhampton|
|Department||University of Wolverhampton Business School|
|Telephone||0800 953 3222|
This course is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those looking to build on their knowledge with a future marketing management role in mind. You can achieve an internationally recognised and acclaimed professional qualification, and become an associate member of the Chartered Institute of Marketing. You gain the marketing skills you need at an operational level to maximise opportunities for your company. The course focuses on the practical application of the latest marketing theories and strategies in areas such as marketing planning, market research and marketing management. Successful completion offers the principal entry route to the Professional Postgraduate Diploma in Marketing including Chartered Status.
|Level||RQF Level 7|
The CIM Professional Certificate in Marketing or any business or marketing Batchelors or Masters degree (or equivalent) where one third of the credits comes from marketing or experience in marketing management sufficient to evidence the learning outcomes of the CIM Professional Certificate in Marketing. If English is not your first language, you will need to have an IELTS score of 6.5 or above, or evidence of English proficiency equivalent to the above. If you have studied a Marketing, Advertising, PR or equivalent based undergraduate or Postgraduate degree it may be that you can gain a module exemption for one of more of the modules at this level and therefore only have to complete the remaining module(s) to gain the qualification. For further information on this you should contact the Chartered Institute of Marketing directly to discuss this.
Strategic Marketing; Mastering Metrics; Driving Innovation; Digital Strategy.
|EU||695 GBP for Year 1|
|England||695 GBP for Year 1|
|Northern Ireland||695 GBP for Year 1|
|Scotland||695 GBP for Year 1|
|Wales||695 GBP for Year 1|
|Level||RQF Level 7|
The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.
The syllabus reflects the changing issues and practices within marketing, and employers' views of marketing in today's business environment. The qualification is ideal for junior marketers, those working in marketing support roles (such as personal assistants), or if marketing plays some part in your current job description. the course can also benefit individuals in more senior roles particularly from small and medium sized enterprises where marketing is only part of the role.
Marketing; Intergrated Communications; Customer Experience; Digital Marketing.
|Location||University of Wolverhampton|
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