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University of Wolverhampton: Digital Marketing Management
| Institution | University of Wolverhampton View institution profile |
|---|---|
| Department | University of Wolverhampton Business School |
| Web | www.wlv.ac.uk/ |
| enquiries@wlv.ac.uk | |
| Telephone | 0800 953 3222 |
| Study type | Taught |
MSc
Summary
The MSc Digital Marketing Management course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession. The context is a highly dynamic, digitally focused, environment where complex factors, (particularly technology and innovation), create significant impact on marketing strategies. Digital marketing is a critical area for contemporary business success and today Organisations are seeking employees who are creative and skilled in digital marketing.
**What's unique about this course?**
- You will develop enhanced key skills in the identification and prediction of current and future digital marketing needs
- This course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques
**What happens on the course?**
The course develops key marketing skills which will support both entrepreneurial self-development and employment. It also meets the requirements of managers operating at a senior level. The MSc Digital Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material. You will develop enhanced key skills in the identification and prediction of current and future digital marketing needs; formulating and managing research; presentation skills; problem solving and organising; managing group-based projects; team working and leadership.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A Undergraduate Honours Degree (2:2 or above) from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above; A reference from a tutor who has supervised the applicant’s undergraduate studies and/or employer; Students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook. RPL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning. Applications are also welcome from individuals who do not possess the above qualifications but who have significant management experience and are able to demonstrate previous non-certificated learning equivalent to the above. In such cases, admission to the programme will be based on an evaluation of the applicant’s ability to continue to benefit from and achieve the award. |
| Location | City Campus Wulfruna Street Wolverhampton WV1 1SB |
Summary
The MSc Digital Marketing Management course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession. The context is a highly dynamic, digitally focused, environment where complex factors, (particularly technology and innovation), create significant impact on marketing strategies. Digital marketing is a critical area for contemporary business success and today Organisations are seeking employees who are creative and skilled in digital marketing.
**What's unique about this course?**
- You will develop enhanced key skills in the identification and prediction of current and future digital marketing needs
- This course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques
**What happens on the course?**
The course develops key marketing skills which will support both entrepreneurial self-development and employment. It also meets the requirements of managers operating at a senior level. The MSc Digital Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material. You will develop enhanced key skills in the identification and prediction of current and future digital marketing needs; formulating and managing research; presentation skills; problem solving and organising; managing group-based projects; team working and leadership.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A Undergraduate Honours Degree (2:2 or above) from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above; A reference from a tutor who has supervised the applicant’s undergraduate studies and/or employer; Students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook. RPL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning. Applications are also welcome from individuals who do not possess the above qualifications but who have significant management experience and are able to demonstrate previous non-certificated learning equivalent to the above. In such cases, admission to the programme will be based on an evaluation of the applicant’s ability to continue to benefit from and achieve the award. |
| Location | City Campus Wulfruna Street Wolverhampton WV1 1SB |
Summary
The MSc Digital Marketing Management course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession. The context is a highly dynamic, digitally focused, environment where complex factors, (particularly technology and innovation), create significant impact on marketing strategies. Digital marketing is a critical area for contemporary business success and today Organisations are seeking employees who are creative and skilled in digital marketing.
**What's unique about this course?**
- You will develop enhanced key skills in the identification and prediction of current and future digital marketing needs
- This course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques
**What happens on the course?**
The course develops key marketing skills which will support both entrepreneurial self-development and employment. It also meets the requirements of managers operating at a senior level. The MSc Digital Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material. You will develop enhanced key skills in the identification and prediction of current and future digital marketing needs; formulating and managing research; presentation skills; problem solving and organising; managing group-based projects; team working and leadership.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A Undergraduate Honours Degree (2:2 or above) from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above; A reference from a tutor who has supervised the applicant’s undergraduate studies and/or employer; Students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook. RPL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning. Applications are also welcome from individuals who do not possess the above qualifications but who have significant management experience and are able to demonstrate previous non-certificated learning equivalent to the above. In such cases, admission to the programme will be based on an evaluation of the applicant’s ability to continue to benefit from and achieve the award. |
| Location | City Campus Wulfruna Street Wolverhampton WV1 1SB |
Summary
The MSc Digital Marketing Management (Extended) course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession. The MSc Digital Marketing Management Extended route enables entry onto the MSc Digital Marketing Management course if you did not gain a first or second class honours at degree level (or equivalent). It will add to your existing skills and knowledge providing you with enhanced understanding and abilities which will prepare you for Masters courses. The context is a highly dynamic, digitally focused, environment where complex factors, (particularly technology and innovation), create significant impact on marketing strategies. Digital marketing is a critical area for contemporary business success and today Organisations are seeking employees who are creative and skilled in digital marketing
| Level | RQF Level 7 |
|---|---|
| Location | City Campus Wulfruna Street Wolverhampton WV1 1SB |
Summary
The MSc Digital Marketing Management (Extended) course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession. The MSc Digital Marketing Management Extended route enables entry onto the MSc Digital Marketing Management course if you did not gain a first or second class honours at degree level (or equivalent). It will add to your existing skills and knowledge providing you with enhanced understanding and abilities which will prepare you for Masters courses. The context is a highly dynamic, digitally focused, environment where complex factors, (particularly technology and innovation), create significant impact on marketing strategies. Digital marketing is a critical area for contemporary business success and today Organisations are seeking employees who are creative and skilled in digital marketing
| Level | RQF Level 7 |
|---|---|
| Location | City Campus Wulfruna Street Wolverhampton WV1 1SB |
University of Wolverhampton
Whether you are looking to retrain, increase your employability, enrich your CPD or progress to the next step in your career, a postgraduate qualification with the University of Wolverhampton can help you to lead the pack!
Why study at the University of Wolverhampton:
- World-leading research (REF 2021)
- Commended by the Quality Assurance Agency (QAA)
- State of the art facilities including new Built Environment campus ‘Springfield’
- Outstanding student support
- Flexible learning – part-time/full-time and 100% online courses
- Dedicated international team
- Variety of industry and employer links
- University of Wolverhampton has been awarded four stars in the …
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