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University of Surrey: Intercultural Business Communication and Marketing
| Institution | University of Surrey View institution profile |
|---|---|
| Department | FASS - School of Literature and Languages |
| Web | www.surrey.ac.uk |
| admissions@surrey.ac.uk | |
| Telephone | +44(0)1483 682222 |
| Study type | Taught |
MA
Summary
**Why choose this course**
To work in an international marketing context you need to understand your audience and how to engage it. Our course combines the research and teaching strengths of the School of Literature and Languages with the expertise of Surrey Business School, offering an exciting fusion of skills and experience that will accelerate your career.
Our course will enable you to develop an international and intercultural point of view and prepare you for a thriving career in linguistically and culturally diverse marketing and business environments.
Over the years, our intercultural and professional communication courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:
Advertising
International management
Human resources
Corporate communication
Media and public relations.
**What you will study**
On this course you’ll develop an understanding of effective marketing processes and how language can be used for effective business and marketing communication in an international context.
As part of your studies, you’ll complete a project evaluating the business, communication or marketing aspects of an organisation of your choice, which will enable you to apply your knowledge and skills in a practical context.
As an alternative, you can choose to write a practice-based dissertation based on a four-week internship. You’ll be responsible for securing your own internship, but you will be supported in your search by our Careers and Employability team.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a 2:2 UK honours degree in any subject, or a recognised equivalent international qualification. |
| Location | Stag Hill Stag Hill Guildford GU2 7XH |
Summary
**Why choose this course**
To work in an international marketing context you need to understand your audience and how to engage it. Our course combines the research and teaching strengths of the School of Literature and Languages with the expertise of Surrey Business School, offering an exciting fusion of skills and experience that will accelerate your career.
Our course will enable you to develop an international and intercultural point of view and prepare you for a thriving career in linguistically and culturally diverse marketing and business environments.
Over the years, our intercultural and professional communication courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:
Advertising
International management
Human resources
Corporate communication
Media and public relations.
**What you will study**
On this course you’ll develop an understanding of effective marketing processes and how language can be used for effective business and marketing communication in an international context.
As part of your studies, you’ll complete a project evaluating the business, communication or marketing aspects of an organisation of your choice, which will enable you to apply your knowledge and skills in a practical context.
As an alternative, you can choose to write a practice-based dissertation based on a four-week internship. You’ll be responsible for securing your own internship, but you will be supported in your search by our Careers and Employability team.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a 2:2 UK honours degree in any subject, or a recognised equivalent international qualification. |
| Location | Stag Hill Stag Hill Guildford GU2 7XH |
Summary
**Why choose this course**
To work in an international marketing context, you need to understand your audience and how to reach it. Our Intercultural Business Communication and Marketing MA course combines the research and teaching strengths of our School of Literature and Languages, with the expertise of Surrey Business School, offering an exciting fusion of skills and experience that will accelerate your career.
Over the years, our intercultural and professional communication courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:
- Advertising
- International management
- Human resources
- Media and public relations.
Other possible career paths include intercultural coaching and consultancy, and market analysis and strategy development.
**What you will study**
This course develops an understanding of effective marketing processes and how language can be used for effective business communication in an international context. The course will enable you to develop an international and intercultural point of view and prepare you for a thriving career in linguistically and culturally diverse marketing and business environments.
As part of your studies, you will complete a project evaluating the business, communication or marketing aspects of a company of your choice, which will enable you to apply your knowledge and skills in a new context.
There is no dissertation associated with this course. Students undertake a summer project.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a 2:2 UK honours degree in any subject, or a recognised equivalent international qualification. |
| Location | Stag Hill Stag Hill Guildford GU2 7XH |
Summary
**Why choose this course**
To work in an international marketing context, you need to understand your audience and how to reach it. Our Intercultural Business Communication and Marketing MA course combines the research and teaching strengths of our School of Literature and Languages, with the expertise of Surrey Business School, offering an exciting fusion of skills and experience that will accelerate your career.
Over the years, our intercultural and professional communication courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:
- Advertising
- International management
- Human resources
- Media and public relations.
Other possible career paths include intercultural coaching and consultancy, and market analysis and strategy development.
**What you will study**
This course develops an understanding of effective marketing processes and how language can be used for effective business communication in an international context. The course will enable you to develop an international and intercultural point of view and prepare you for a thriving career in linguistically and culturally diverse marketing and business environments.
As part of your studies, you will complete a project evaluating the business, communication or marketing aspects of a company of your choice, which will enable you to apply your knowledge and skills in a new context.
There is no dissertation associated with this course. Students undertake a summer project.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a 2:2 UK honours degree in any subject, or a recognised equivalent international qualification. |
| Location | Stag Hill Stag Hill Guildford GU2 7XH |
Overview
Welcome to the University of Surrey, a global community of more than 16,000 students from 140 countries.
We’re based in the popular town of Guildford, just 35 minutes from central London by train. Our beautiful, green campus is home to outstanding learning facilities in every faculty, plus a comprehensive range of student services, a wide choice of accommodation and dedicated support for international students, to help you make the most of university life.
Master’s programmes
At Surrey, we want to shape the world for the better. If you’re considering postgraduate study, it’s likely you do too.
We have three …
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