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University of Surrey: Strategic Marketing
Institution | University of Surrey View institution profile |
---|---|
Department | FASS - Faculty of Arts and Social Sciences |
Web | www.surrey.ac.uk |
admissions@surrey.ac.uk | |
Telephone | +44(0)1483 682222 |
Study type | Taught |
MSc
Summary
**Why choose this course**
Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing aims to equip you with the fundamental concepts, models, digital tools and processes that are necessary for gaining sustainable competitive advantage in the marketplace.
You'll gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to make informed marketing decisions in today’s dynamic marketing world. You will develop as an agile and entrepreneurial marketing professional and will be an asset for future employers.
As an MSc student of Strategic Marketing, you’ll be based in Surrey Business School and be part of a vibrant community focused on improving business practice and creating a sustainable and positive change.
The School is renowned for its:
World-class teaching and research
Strong focus on entrepreneurship and enterprise
Vibrant and diverse community
Excellent career prospects.
**What you will study**
At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. Our MSc Strategic Marketing builds on the established research strengths and teaching capabilities of the Department of Marketing which will equip you with the attributes, ways of thinking and behaviour of a contemporary marketing professional.
Students will learn advanced analytics techniques adopted by the leading organisations to assess and manage customer service experience.
We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful marketer. We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication, digital and social media marketing, marketing research, and customer-facing functions.
You’ll study a range of core concepts from other management disciplines, including innovation management. You can tailor our course to suit your career aspirations by choosing from distinctive optional modules, covering different topics such as global strategy, marketing analytics and more.
Level | RQF Level 7 |
---|---|
Entry requirements | A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. English language requirements Full-time: 6.5 overall with 6.0 in each element |
Location | Stag Hill Stag Hill Guildford GU2 7XH |
Summary
**Why choose this course**
Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing aims to equip you with the fundamental concepts, models, digital tools and processes that are necessary for gaining sustainable competitive advantage in the marketplace.
You'll gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to make informed marketing decisions in today’s dynamic marketing world. You will develop as an agile and entrepreneurial marketing professional and will be an asset for future employers.
As an MSc student of Strategic Marketing, you’ll be based in Surrey Business School and be part of a vibrant community focused on improving business practice and creating a sustainable and positive change.
The School is renowned for its:
World-class teaching and research
Strong focus on entrepreneurship and enterprise
Vibrant and diverse community
Excellent career prospects.
**What you will study**
At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. Our MSc Strategic Marketing builds on the established research strengths and teaching capabilities of the Department of Marketing which will equip you with the attributes, ways of thinking and behaviour of a contemporary marketing professional.
Students will learn advanced analytics techniques adopted by the leading organisations to assess and manage customer service experience.
We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful marketer. We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication, digital and social media marketing, marketing research, and customer-facing functions.
You’ll study a range of core concepts from other management disciplines, including innovation management. You can tailor our course to suit your career aspirations by choosing from distinctive optional modules, covering different topics such as global strategy, marketing analytics and more.
Level | RQF Level 7 |
---|---|
Entry requirements | A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. English language requirements Full-time: 6.5 overall with 6.0 in each element |
Location | Stag Hill Stag Hill Guildford GU2 7XH |
Summary
**Why choose this course**
Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing aims to equip you with the fundamental concepts, models, digital tools and processes that are necessary for gaining sustainable competitive advantage in the marketplace.
You'll gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to make informed marketing decisions in today’s dynamic marketing world. You will develop as an agile and entrepreneurial marketing professional and will be an asset for future employers.
As an MSc student of Strategic Marketing, you’ll be based in Surrey Business School and be part of a vibrant community focused on improving business practice and creating a sustainable and positive change.
The School is renowned for its:
World-class teaching and research
Strong focus on entrepreneurship and enterprise
Vibrant and diverse community
Excellent career prospects.
**What you will study**
At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. Our MSc Strategic Marketing builds on the established research strengths and teaching capabilities of the Department of Marketing which will equip you with the attributes, ways of thinking and behaviour of a contemporary marketing professional.
Students will learn advanced analytics techniques adopted by the leading organisations to assess and manage customer service experience.
We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful marketer. We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication, digital and social media marketing, marketing research, and customer-facing functions.
You’ll study a range of core concepts from other management disciplines, including innovation management. You can tailor our course to suit your career aspirations by choosing from distinctive optional modules, covering different topics such as global strategy, marketing analytics and more.
Level | RQF Level 7 |
---|---|
Entry requirements | A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. English language requirements Full-time: 6.5 overall with 6.0 in each element |
Location | Stag Hill Stag Hill Guildford GU2 7XH |
Summary
**Why choose this course**
Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing can help you get there.
This course has a distinctive strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience.
You will gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to be an asset for future employers.
We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020.
**What you will study**
At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful, contemporary marketer.
We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication and customer-facing functions.
You’ll study a range of core concepts from other management disciplines including innovation management. You can tailor our course to suit your career aspirations by choosing from a variety of optional modules, covering different topics such as global strategy, marketing analytics and more. Depending on the pathway that you choose to follow, you will have the chance to complete either a dissertation as a final project, study abroad or spend time working in industry.
Level | RQF Level 7 |
---|---|
Entry requirements | A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. English language requirements Full-time: 6.5 overall with 6.0 in each element |
Location | Stag Hill Stag Hill Guildford GU2 7XH |
Summary
**Why choose this course**
Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing can help you get there.
This course has a distinctive strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience.
You will gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to be an asset for future employers.
We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020.
**What you will study**
At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful, contemporary marketer.
We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication and customer-facing functions.
You’ll study a range of core concepts from other management disciplines including innovation management. You can tailor our course to suit your career aspirations by choosing from a variety of optional modules, covering different topics such as global strategy, marketing analytics and more. Depending on the pathway that you choose to follow, you will have the chance to complete either a dissertation as a final project, study abroad or spend time working in industry.
Level | RQF Level 7 |
---|---|
Entry requirements | A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. English language requirements Full-time: 6.5 overall with 6.0 in each element |
Location | Stag Hill Stag Hill Guildford GU2 7XH |
Summary
**Why choose this course**
Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing can help you get there.
This course has a distinctive strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience.
You will gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to be an asset for future employers.
We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020.
**What you will study**
At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful, contemporary marketer.
We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication and customer-facing functions.
You’ll study a range of core concepts from other management disciplines including innovation management. You can tailor our course to suit your career aspirations by choosing from a variety of optional modules, covering different topics such as global strategy, marketing analytics and more. Depending on the pathway that you choose to follow, you will have the chance to complete either a dissertation as a final project, study abroad or spend time working in industry.
Level | RQF Level 7 |
---|---|
Entry requirements | A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. English language requirements Full-time: 6.5 overall with 6.0 in each element |
Location | Stag Hill Stag Hill Guildford GU2 7XH |
Summary
**Why choose this course**
Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing can help you get there.
This course has a distinctive strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience.
You will gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to be an asset for future employers.
We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020.
**What you will study**
At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful, contemporary marketer.
We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication and customer-facing functions.
You’ll study a range of core concepts from other management disciplines including innovation management. You can tailor our course to suit your career aspirations by choosing from a variety of optional modules, covering different topics such as global strategy, marketing analytics and more. Depending on the pathway that you choose to follow, you will have the chance to complete either a dissertation as a final project, study abroad or spend time working in industry.
Level | RQF Level 7 |
---|---|
Entry requirements | A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. English language requirements Full-time: 6.5 overall with 6.0 in each element |
Location | Stag Hill Stag Hill Guildford GU2 7XH |
Overview
Welcome to the University of Surrey, a global community of more than 16,000 students from 140 countries.
We’re based in the popular town of Guildford, just 35 minutes from central London by train. Our beautiful, green campus is home to outstanding learning facilities in every faculty, plus a comprehensive range of student services, a wide choice of accommodation and dedicated support for international students, to help you make the most of university life.
Master’s programmes
At Surrey, we want to shape the world for the better. If you’re considering postgraduate study, it’s likely you do too.
We have three …
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