University of Manchester: Corporate Communications and Reputation Management (MSc)

InstitutionUniversity of Manchester
Department Manchester Business School
Web http://www.manchester.ac.uk
Email pg.ambs@manchester.ac.uk
Telephone +44 (0)161 306 1339
Study type Taught

Summary

This course, using the latest research and details of current best practice, enables students to learn how to manage relationships with key stakeholders, including employees, and promote a positive corporate reputation; communication specialists who can take a strategic view of business are in high demand and those with a thorough understanding of current communication technology are in short supply; this course helps to meet that demand by giving students a unique experience combining advanced knowledge of up-to-the-minute communication skills and techniques with case studies and practical examples of best practice; students graduate equipped with analytical tools which can be used across all sectors and give students a competitive edge in the marketplace.

2 course options

Qualification MSc
Level RQF Level 7
Entry requirements

We normally look for a UK bachelor degree with first or upper second class honours, or the overseas equivalent, in any discipline.
When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification.

If English is not your first language, you are required a minimum of; IELTS 7.0 overall with speaking and writing 6.5 and no other element below 6.0; TOEFL Internet-based 100 overall with a minimum score of 22 in writing and speaking, and 21 in reading and listening.
Cambridge Proficiency Examination (CPE): Minimum grade C. Please note that the Cambridge First Certificate is not accepted.
Cambridge Advanced Examination (CAE): Minimum grade B. Please note that the Cambridge First Certificate is not accepted.
English for Academic Purposes (EAP): Minimum grade A with B in writing and speaking and C in other elements.
PTE Academic: Overall score of 66-73, with minimum 59-65 in writing and speaking and minimum 51-58 in reading and listening.

Assessment

You will be assessed by a combination of group assessment and presentations, course work, case study report, assignments, individual essay and examination. The dissertation is normally between 15,000 and 25,000 words.

Modules

The course units listed below are subject to change and are the latest example of the curriculum available for this course of study.

Compulsory course units include:
Corporate Communications;
Corporate Reputation Management;
Organisational Communication;
Marketing and Communications Professional Analytics.
Optional course units include:
Business-to-Business Marketing;
Consumer Behaviour;
Corporate Social Responsibility;
Crisis Management;
Customer Experience Management and Relationship Marketing;
Digital Technologies for Marketing;
International Marketing;
Integrated Marketing Communications and Advertising;
Relationship Marketing and Customer Experience Management;
Retail Marketing;
Services Marketing.

Location University of Manchester
Oxford Road
Manchester
M13 9PL

Fees

International 20500 GBP for Year 1
Wales 11500 GBP for Year 1
Scotland 11500 GBP for Year 1
Northern Ireland 11500 GBP for Year 1
England 11500 GBP for Year 1
EU 11500 GBP for Year 1

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