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University of Kent: Marketing
Institution | University of Kent View institution profile |
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Department | Kent Business School View department profile |
Web | https://www.kent.ac.uk/courses/postgraduate |
Doctor of Philosophy - PhD
Summary
Research areas include: accounting and finance, operational research, international business strategy, tourism management, organisational behaviour, human resource management and industrial relations, and food marketing and supply chain management.
kbsadmissions@kent.ac.uk | |
Telephone | 01227 827726 |
Study type | Research |
Level | RQF Level 8 |
Entry requirements | A high 1st degree, or if applying for an MPhil or PhD, a relevant qualification at Master's level from a UK or other approved university and/or equivalent; applicants must submit a research proposal of approximately 1,500 words on their intended topic. Please also check our general entry requirements (including English language requirements). |
Location | Canterbury campus University of Kent Canterbury CT2 7NZ |
Fees
EU | 4195 GBP for Year 1 |
---|---|
England | 4195 GBP for Year 1 |
Northern Ireland | 4195 GBP for Year 1 |
Scotland | 4195 GBP for Year 1 |
Wales | 4195 GBP for Year 1 |
International | 13810 GBP for Year 1 |
Summary
Research areas include: accounting and finance, operational research, international business strategy, tourism management, organisational behaviour, human resource management and industrial relations, and food marketing and supply chain management.
kbsadmissions@kent.ac.uk | |
Telephone | 01227 827726 |
Study type | Research |
Level | RQF Level 8 |
Entry requirements | A high 1st degree, or if applying for an MPhil or PhD, a relevant qualification at Master's level from a UK or other approved university and/or equivalent; applicants must submit a research proposal of approximately 1,500 words on their intended topic. Please also check our general entry requirements (including English language requirements). |
Location | Canterbury campus University of Kent Canterbury CT2 7NZ |
Fees
EU | 2100 GBP for Year 1 |
---|---|
England | 2100 GBP for Year 1 |
Northern Ireland | 2100 GBP for Year 1 |
Scotland | 2100 GBP for Year 1 |
Wales | 2100 GBP for Year 1 |
International | 6920 GBP for Year 1 |
MSc
Summary
Gain insight into the different activities that make up the marketing mix and other essential communication strategies. This Marketing MSc helps you understand the many challenges and opportunities that organisations face today and provides you with the skills to apply your knowledge to real world marketing challenges. As technology has evolved and consumer needs and wants have changed, organisations once dominant in their industries have faltered (eg, Nokia, Yellow Pages, Kodak or Sony). Now, organisations which were lesser known have prospered and come to dominate the markets they serve (think Google, Tata or Huawei). More recently, even the mighty Apple has come under increased threat from competitors who have arguably understood customer needs better and provided customers with superior value.
This Master’s is for business and management graduates as well as non-business graduates who wish to enhance their marketing knowledge and expertise. It covers all aspects of marketing, equipping the modern marketing manager with the necessary tools for a successful career.
The programme place great emphasis on socially responsible marketing and the role of marketing within society. You learn from an internationally recognised team of marketing and business thinkers who are experts in their areas, and you are encouraged to pursue your own development with marketing expertise and real world skills that are in demand.
Graduates may go on to choose a career in consumer or business to business marketing. You will be equipped to work in a variety of marketing functions including marketing analytics, marketing communications, sales and brand management, in public and private sectors, NGOs, consultancies and across a diverse range of sectors and industries.
Study type | Taught |
---|---|
Level | RQF Level 7 |
Entry requirements | Students who wish to apply for a higher degree should have a good honours degree from the UK or equivalent internationally recognised qualification. Consideration will be given to those applicants holding a good second class honours degree. Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role. All applicants are considered on an individual basis and additional qualifications, and professional qualifications and experience will also be taken into account when considering applications. |
Location | Canterbury campus University of Kent Canterbury CT2 7NZ |
Summary
Gain insight into the different activities that make up the marketing mix and other essential communication strategies. This Marketing MSc helps you understand the many challenges and opportunities that organisations face today and provides you with the skills to apply your knowledge to real world marketing challenges. As technology has evolved and consumer needs and wants have changed, organisations once dominant in their industries have faltered (eg, Nokia, Yellow Pages, Kodak or Sony). Now, organisations which were lesser known have prospered and come to dominate the markets they serve (think Google, Tata or Huawei). More recently, even the mighty Apple has come under increased threat from competitors who have arguably understood customer needs better and provided customers with superior value.
This Master’s is for business and management graduates as well as non-business graduates who wish to enhance their marketing knowledge and expertise. It covers all aspects of marketing, equipping the modern marketing manager with the necessary tools for a successful career.
The programme place great emphasis on socially responsible marketing and the role of marketing within society. You learn from an internationally recognised team of marketing and business thinkers who are experts in their areas, and you are encouraged to pursue your own development with marketing expertise and real world skills that are in demand.
Graduates may go on to choose a career in consumer or business to business marketing. You will be equipped to work in a variety of marketing functions including marketing analytics, marketing communications, sales and brand management, in public and private sectors, NGOs, consultancies and across a diverse range of sectors and industries.
Study type | Taught |
---|---|
Level | RQF Level 7 |
Entry requirements | Students who wish to apply for a higher degree should have a good honours degree from the UK or equivalent internationally recognised qualification. Consideration will be given to those applicants holding a good second class honours degree. Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role. All applicants are considered on an individual basis and additional qualifications, and professional qualifications and experience will also be taken into account when considering applications. |
Location | Canterbury campus University of Kent Canterbury CT2 7NZ |
Here at the University of Kent, we understand your passion to progress. Whether gaining advanced skills or joining a global academic research community drives you, our networks and facilities will help you achieve your ambition.
And at the Kent Business School, ambition never stops. Our passion for education fills diverse, ethically minded and employable students with the determination to make a positive difference. At our core, we’re driven by a responsibility to create a world that is both socially and environmentally sustainable. What we do now builds on the progress and entrepreneurship of past students, researchers, and partnerships. …
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