University of Kent: Political Strategy and Communication (Brussels)

InstitutionUniversity of Kent View institution profile
Department Brussels School of Interntional Studies
Web www.kent.ac.uk/courses/postgraduate
Study type Taught

Summary

An MA in Political Strategy and Communication engages students in the practical issues of political delivery. The areas of political communication, political leadership, strategy, crisis management, political branding, and public relations are all the leading vocational aspects of a developed academic understanding of politics and international relations, and it is an area of growing importance that distinguishes BSIS graduates as policy-relevant, engaged thinkers in the political arena.

Politics is not merely about power. Sophisticated politics involves communication, strategy and manipulation of the political agenda. Whether it be a political leader motivating people to follow, a government seeking allies for a policy in the international arena, a campaigner mobilizing supporters, or a high-priced corporate lobbyist explaining a client’s policy to legislators, all political ideas ultimately depend on them being communicated to an intended audience, with precision, efficiency and above all credibility.

What are the appropriate forms of communication for a politician? What forms of ‘spin’ can work, and which do journalists see through? What are effective ways of framing a client’s perspective for government officials, and what are the entry points in the decision-making cycle that makes their communication strategy most effective?

Brussels has emerged as the largest centre for international media, measured in the number of foreign correspondents, which has now exceeded the number in Washington DC. Brussels is also home to thousands of political lobbyists, engaged either as public relations specialists, political strategists, or corporate communications advisors. A recent study of graduates from BSIS who stay in Brussels shows that political communication is among their primary career destination.

**Flexible study**
We are committed to offering flexible study options at BSIS and enable you to tailor your degree to meet your needs. This programme is available with start dates in September and January; full- and part-time study options; split-site options, and students can combine two fields of study leading to a degree that reflects both disciplines.

MA

University of Kent

 

The University of Kent is the UK’s European university.  As a top 20 research institution we have a dynamic and challenging academic environment underpinned by an international perspective and a global community.

Postgraduate programmes

Kent is known for the interdisciplinary nature of its programmes and research.  We offer a range of taught and research degrees and short courses, across the arts and humanities, social sciences, health, science and technology.  We are the only university to have specialist postgraduate centres in Brussels, Paris, Rome and Athens as well as the UK.

£12m postgraduate scholarship fund
Funding includes ...

View Profile

Not what you are looking for?

Browse other courses in Communication studies, Communication policy studies, Social sciences, Politics or Political theory, or search our comprehensive database of postgrad programs.

Scholarship Opportunity with Postgrad.com

Are you a PG student at this University or have you applied to study a postgraduate program at a university in Europe? Tell us your plans and qualify for a £500.00 PGS Scholarship.

Click here

Register with Postgrad.com

  • Exclusive bursaries
  • Open day alerts
  • Latest PG news
Register Now!