University of Huddersfield: Digital Marketing (Professional Practice)

InstitutionUniversity of Huddersfield View institution profile
Department Logistics, Operations, Hospitality and Marketing (BDLOHM)
Web http://www.hud.ac.uk/
Email HBS-educationservices@hud.ac.uk
Telephone +44 (0)1484 472956
Study type Taught

Summary

**This course provides a comprehensive study of core marketing principles, with additional focus on digital issues, enabling you to prepare for a career in digital marketing.**

With rapid developments in digital technologies, managing the dynamic interactions between organisations and their stakeholders is an exciting yet challenging task for marketers. This course has been designed to explore and develop innovation approaches to digital marketing. It is theoretically robust with an emphasis on applied critical thinking and analysis. On this digital marketing route of our Marketing Masters, you will take specialist modules in Digital Marketing Strategy and Managing Big Data.

• We seek to maximise your opportunity to put digital marketing theory into practice through the use of live case studies and projects.

• The focus of this course is the development of the applied digital marketing leaders of tomorrow.

• Further specialisation and an opportunity to pursue an area of digital marketing that interests you or which you are passionate about comes in your choice of research project.

• The 18-month route has the opportunity to undertake a 6-month placement element at the end of the 12 month taught programme.

The course provides an additional 6-month professional practice placement opportunity at the end of the course. This allows students with limited experience to put the skills and techniques developed throughout the Master’s degree into practice. This option would be of particular interest to international students.

MSc

University of Huddersfield




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