University of Greenwich: Strategic Marketing Communications (MA)

InstitutionUniversity of Greenwich
Department Marketing, Events and Tourism
Study type Taught


Our programme will build your understanding of communications planning, consumer decision-making and behaviour, traditional and new media to help you better meet the competitive challenges of a changing marketplace. You will study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree will develop your management skills which are central to the relationship between organisations and customers. You will develop an understanding of ethical, global and cultural issues and the impact they have on marketing. This programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.

2 course options

Qualification MA
Level RQF Level 7
Entry requirements

You should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience. Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing. If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent. If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test.


You will be assessed through essays, reports, an examination, a research proposal and a dissertation.


Compulsory modules: Business English for academic purposes; the scholarship of marketing; branding; developing advertising and promotional strategies; inside the customer's mind; managing direct and digital marketing relationships; dissertation/project; research methods. Optional modules: Relationship marketing and e-CRM; international and global marketing management.

Location Greenwich Maritime Campus
Old Royal Naval College
Park Row
SE10 9LS


EU 9850 GBP for Whole course
England 9850 GBP for Whole course
Northern Ireland 9850 GBP for Whole course
Scotland 9850 GBP for Whole course
Wales 9850 GBP for Whole course
International 12750 GBP for Whole course

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