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University of Greenwich: Strategic Advertising and Marketing Communications

Institution University of Greenwich View institution profile
Department Marketing, Events and Tourism
Telephone 020 8331 9000
Study type Taught


Study a Master’s in Strategic Advertising and Marketing Communications for the skills to pursue senior career roles in advertising and communications agencies.

We were the first UK university to offer a specialist degree in marketing communications and we've never stopped developing.This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications.

Students interested in a career in public relations also have the option to gain a public relations endorsement of their degree title.

The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication and public relations roles.

What you should know about this course

  • You’ll learn to develop eye-catching campaigns and become an effective marketer and communicator.

  • Learn from leading academics and industry experts.

  • Our degrees in this subject are ranked 2nd in London (The Complete University Guide League Tables 2021)

  • Our modules in Marketing are ranked 2nd in London(The Complete University Guide League Tables 2023)

  • 88% student satisfaction in our Marketing programmes (National Student Survey 2022)



Looking to further your education journey with a postgraduate degree? At the University of Greenwich, you’ll find an ambitious community with no limits on where you come from and no limits on what you can do next. Choose from over 130 taught postgraduate degrees and a range of research degrees to help you achieve your goal, whether it’s to expand on your undergraduate interests, enter a new field, or give your career a boost. Our welcoming community of academics will inspire and support you every step of the way. But don’t just take our word for it. Our students rate …

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