University of Greenwich: Strategic Marketing

InstitutionUniversity of Greenwich View institution profile
Department International Business and Economics
Telephone 020 8331 9000
Study type Taught


We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then.

Course structure
Our Master's degree has been especially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.

You will gain comprehensive understanding of marketing strategy, market research, direct and digital marketing, brand management, marketing consultancy and global marketing.

Advance your marketing skills
This programme will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You will develop management skills central to the relationship between an organisation and its customers.

Start September or January
For September start, our teaching runs from September to April followed by dissertation work.
For January start, our teaching runs from January to July followed by dissertation work.

This degree aims to:

- Develop your critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets

- Foster a creative and systematic approach to problem-solving in the area of strategic marketing

- Learn to collate, synthesise and analyse a range of data to help solve marketing problems.


University of Greenwich





The University of Greenwich traces its roots back to 1890. The main campus is situated at the Old Royal Naval College near the banks of River Thames attracting students from different countries.

International students from more than 140 countries attend the university making the University of Greenwich one of the top two most globally diverse universities according to The Hotcourses Diversity Index. The University of Greenwich was also named one of the “most international” universities on the planet by Times Higher Education magazine.



The University of Greenwich offers over 150 postgraduate programmes over three campuses, with four ...

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