University of Greenwich: Strategic Marketing

InstitutionUniversity of Greenwich
Department International Business and Economics
Telephone 020 8331 9000
Study type Taught


Study an MA in Strategic Marketing to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations.

Our Master's in Strategic Marketing is designed for graduates and qualified managers to learn about the latest developments and practices in strategic marketing. It will suit those looking to enter a career in marketing consultancy or pursue management careers in marketing.

The course will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You'll gain a comprehensive understanding of marketing strategy, market research, digital marketing, brand management and global marketing, plus the skills to manage the relationship between an organisation and its customers. We also invite guest lecturers from influential organisations within the industry, such as EQUA, Visit Britain and Public Health England.

**What you should know about this course**

- You'll learn to be creative and solve marketing problems.

- Teaching is delivered by leading academics and industry experts.

- You’ll meet a variety of guest speakers from within the industry.

- Our marketing subjects are ranked top in London overall (Complete University Guide 2019).

- Start in September or January to suit your needs.


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