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University of Gloucestershire: Sports Communications and Digital Media

Institution University of Gloucestershire
Department School of Creative Industries
Study type Taught


With sports media rapidly evolving and the growth of digital technology providing career opportunities outside of traditional journalism, this course will equip you with the knowledge, skills and contacts to prosper in sports media.

You will learn how to produce top-quality media content and develop sophisticated strategic communications plans for sports brands. The course will cover reputation management of players, clubs and brands, crisis communications, and player endorsements, preparing you for both in-house and agency roles.

You will be taught by staff with experience in managing communication departments of sports clubs and overseeing agency-run media campaigns. Graduates from the Media School have gone on to work for Premier League football clubs, Premiership rugby teams, the Football Association, public relations consultancies and sports communications agencies.

You will be taught in our state-of-the-art media centre, using industry standard studios and technology to hone your production skills.

For more information and to apply for the Sports Communications and Digital Media course, please visit the course page at


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