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University of Glasgow: Marketing
| Institution | University of Glasgow View institution profile |
|---|---|
| Department | Online |
| Web | www.glasgow.ac.uk/ |
| Study type | Taught |
Summary
Master tomorrow’s marketing skills today
The triple-crown accredited (AACSB, AMBA and EQUIS) Adam Smith Business School at the University of Glasgow offers the CIM accredited online MSc Marketing to equip you with the skills to promote a career in today’s digital marketing environment.
Due to increasing consumers of products and services, marketing has never been in more demand than now. For marketeers seeking to future-proof their marketing skills in business, this online MSc Marketing facilitates success, through building your ability to harness the latest data-based, service-centred and digital techniques.
“Platforms come and go; for example, you could get a Facebook Ads certification, but in 10 years’ time will your knowledge be relevant? What we are providing on our MSc is the marketing knowledge and foundations that will be replicable in the future” - Dr Alena Kostyk, Deputy Programme Leader of Online MSc Marketing.
13th in the UK, 44th worldwide for International Strategic Marketing (Campus Masters) – QS World University Rankings 2022, the University of Glasgow is committed to delivering a highly-esteemed programme which will enable you to thrive in the world of marketing.
Master tomorrow’s marketing skills today
Delivered by our triple-accredited Adam Smith Business School, the University of Glasgow’s online MSc Marketing applies the latest technologies to marketing fundamentals. Explore the latest topics, from analytics to user experience (UX) marketing, brand development, marketing management and consumer behaviour. Ideal for ambitious, career-minded individuals, this online MSc will equip you with the skills to promote a career in today’s hyper-digital marketing and communications environment.
Promote a marketing career in a digital world
To match your career path, the programme features optional courses, including digital, UX, retail and service marketing – a choice of current subjects designed to expand your expertise in today’s marketing techniques. It’s this career-relevant experience, backed by the prestige of the University of Glasgow, that’s key to unlocking a host of marketing careers, from brand development to marketing management.
This 100% online programme offers you access to a diverse range of international industry and faculty expertise, plus a programme of study infused with real-world case studies. It also provides ample opportunity to exchange ideas and establish networks around the world with other forward-thinking marketeers.
100% online, interactive learning
Studying online means you don’t have to sacrifice your current career in order to pursue a new one. You would be able to access our interactive resources from anywhere and at any time; this includes videos, interactive quizzes and discussions – resources dedicated to helping you to learn and achieve your career goals. At the University of Glasgow you can further your ambitions without compromising your current commitments.
Join an institution where ambitious people are driven to succeed. Study our online MSc Marketing and start changing the world today.
MSc
| Level | NFQ Level 7 |
|---|
PgCert
PgDip
The University of Glasgow is one of the UK’s most prestigious seats of learning, and the fourth oldest university in the English speaking world. Established in 1451 and recognised for its world-changing research and teaching, the University has inspired thinkers from eminent scientist Lord Kelvin and the father of economics Adam Smith, to Scotland’s First Minister Nicola Sturgeon.
Rankings
The University:
is ranked 81st in the world in the QS World University Rankings 2023
- is in the top 100 in the world: Times Higher World University Rankings 2023
- 95.9% of students in employment or further study 6 months after graduation …
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