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University of Glasgow: Management with Marketing

Institution	University of Glasgow View institution profile
Department	Adam Smith Business School View department profile
Web	www.gla.ac.uk/schools/business
Study type	Taught

Summary

Our Masters in Management with Marketing is an intense programme designed for graduates from non-business fields who want to take on leadership roles in their industries. It offers a strong foundation in management principles and an in-depth look at marketing strategies across different sectors. The programme combines theory with hands-on workshops where you will explore marketing management through real-life case studies of global brands like Sephora and Dr. Martens.

WHY THIS PROGRAMME - This programme is designed for students from non-business backgrounds who want to gain essential management and marketing knowledge, skills, and tools to positively impact both business and society.

• It offers a comprehensive introduction to core management principles, with a special focus on responsible and ethical practices essential in today's global market.

• Through active, blended learning methods like group projects, real-world case studies, and business simulations, students will engage in interactive environments, developing practical management skills, teamwork, and communication.

• We place a strong emphasis on enhancing your employability and preparing you to make an immediate impact in your chosen field. By the end of the programme, you'll be equipped with the skills and confidence to achieve early success in your career and drive positive change in the business world.

• You will have the opportunity to choose from our specialised optional courses in either Digital Marketing Strategy or Social Media Marketing, allowing you to tailor your studies to your specific career goals.

PROGRAMME STRUCTURE You will take six core courses and one optional course, and complete a substantial independent piece of work/project. There are also non-assessed, compulsory workshop programmes, involving participation in a series of reflective learning exercises that include induction events, strategic case analyses and debates.

Core courses Accounting for Management Delivering Performance Marketing Management Organisational Behaviour Responsible Leadership Strategic Management

Optional courses Digital Marketing Strategy Social Media Marketing

Research project Dissertation (MKT) OR Project (MKT)

CAREER PROSPECTS This Masters in Management with Marketing equips graduates with the knowledge and skills needed to successfully lead and manage organizations in today’s fast-paced business world. Graduates can pursue roles like: Marketing Manager, Social Media Executive Digital Marketing Manager. Our careers team offers personalised support, workshops, employer events, and networking opportunities to boost your career prospects throughout the year.

MSc