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University of Essex Online: PG Cert Global Digital Marketing

Institution University of Essex Online View institution profile
Department Business and Project Management
Telephone +44 (0) 1206 489 358
Study type Taught


Modern businesses are progressively selling on a global scale which presents unique opportunities but also challenges. Accordingly, it is important that marketing professionals have a firm understanding of the various digital channels that are available and how to optimise the use of these to attract customers and drive sales. This specialist short course will introduce you to a range of key marketing strategies and concepts and provide you with the practical skills required to implement these techniques.

On this PG Cert Global Digital Marketing, will build a solid grounding in different approaches to digital marketing. You will learn about the global context in which businesses operate and how to tailor marketing strategies to your consumers’ behaviour. This short course is available as a standalone qualification, but you can also use it to progress onto either the PG Dip or MSc Global Digital Marketing.

PG Cert

University of Essex Online

About University of Essex Online
University of Essex Online provide 100% online part-time Masters degrees and short courses in business, computing, education, health, law, criminology and psychology. Our students benefit from a flexible approach to learning while receiving the same dedicated support they expect from a top UK university. 

We achieved a gold rating in the government’s Teaching Excellence Framework (TEF 2018), for delivering consistently outstanding teaching, learning and outcomes for our students). This rating is the highest possible an institution can achieve. 

Why study with University of Essex Online 
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