University of Edinburgh: Marketing

InstitutionUniversity of Edinburgh View institution profile
Department Business School View department profile
Web https://www.business-school.ed.ac.uk/
Study type Taught

Summary

Our MSc in Marketing will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways.

We provide you with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as:

  • marketing management

  • the analysis of marketing decisions

  • consumer behaviour

  • marketing research methods

You will be able to tailor your studies to your interests, such as marketing communications, through your option course selection.

Who this programme is for The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services.

It aims to help you become a critical, reflective practitioner as it emphasises the integration of theory and practice with the skills and knowledge required by employers.

It is designed for those wishing to pursue a successful marketing career in the public or private sector.

MSc

University of Edinburgh
Business School

 

University of Edinburgh, Business SchoolThe University of Edinburgh Business School has a long and established tradition of research excellence, dating back to 1919, when we introduced the first Bachelors of Commerce. 

We’re committed to developing tomorrow’s business leaders, like any Business School. But what really drives us is helping you play to your strengths, add to them, and develop strong relationships that will open up the world to you. These relationships are built amongst your peer group, who will come from diverse backgrounds, cultures and professions and who will provide the beginnings of your international network. In Edinburgh you’ll …

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